Design Strategy for Creative Professionals
The Target 2
A course by Douglas Davis , Strategist, Author, and Professor
About the video: The Target 2
Overview
“Now, let's get started by becoming familiar with each of the four columns. The first step is to define targets in demographics, psychographics, and behavioral attributes. ”
In this video lesson Douglas Davis addresses the topic: The Target 2, which is part of the Domestika online course: Design Strategy for Creative Professionals. Discover the Creative Strategy Framework, which explores the business side of design, and learn to develop creative solutions to marketing challenges .
Partial transcription of the video
“ The Target What you just heard simulates the first or initial client meeting. What I like to do is get to know who I'm working for and try to understand their story, which is what you saw me write down in this notebook. What I'll do now is introduce you to the creative strategy framework and we'll begin to focus the conversation a bit more on the target. In this case, Mauro referred to what we'll call the target as his clients. We'll call them the target because for us to make recommendations on how he can grow his business or grow certain accounts or target certain groups to get addition...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Design Strategy for Creative Professionals
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Category
Marketing & Business -
Areas
Business, Design Management, Presentation Design
Douglas Davis
A course by Douglas Davis
Douglas Davis is an award-winning designer and strategist. As a child, he was always creative and dreamed of becoming a cartoonist thanks to his love of drawing. He later went on to study graphic design and photography at Hampton University as well as communication design at Pratt Institute. However, he credits his education to his first day on the job as a designer.
Since then, Douglas has worked for clients including HSBC, The Economist, Campbell’s, Ruby Tuesday, Deutsche Bank, Liberty Mutual, Dassault Falcon, Maserati, Scholastic, Aveeno, and Illy. He has also taught strategy and design at institutions like NYU, SVA, Pratt Institute, Maryland Institute College of Art, and the City University of New York. Douglas has published a book, Creative Strategy and the Business of Design, and worked on projects including Imported from Brooklyn, a story about finding the path to possible, which received over 15 million views and was nominated for two Emmy Awards.
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- 17 lessons (3h 38m)
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- Level: Beginner
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