Design Strategy for Creative Professionals
Negotiating the Transitions
A course by Douglas Davis , Strategist, Author, and Professor
About the video: Negotiating the Transitions
Overview
“I've always found it weird that art school doesn't teach business (for the most part!) and business school doesn't teach how to inspire creatives. Yet, clients expect everyone involved in their brand to be strategic. However, the training that made us professionals on the same team didn't equip us to talk to each other. In this lesson, we'll examine the role of a creative in the context of business and then look at the creative process and where we have influence. ”
In this video lesson Douglas Davis addresses the topic: Negotiating the Transitions, which is part of the Domestika online course: Design Strategy for Creative Professionals. Discover the Creative Strategy Framework, which explores the business side of design, and learn to develop creative solutions to marketing challenges .
Partial transcription of the video
“ Negotiating the Transitions My grandfather had a standing lunch date with a conservative talk radio host. That's how we met, standing in my grandparents' kitchen in South Carolina. I had heard my grandfather chuckle when listening to the things that the old host would say for years by this time. One day, when the host was ranting in a particularly offensive manner that registered as such in my still-forming second-grade brain, I remember asking my grandfather, "How can you listen to this? Do you hear what he's saying?" Without needing a moment to think, our family's wise, gray-haired patr...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Design Strategy for Creative Professionals
-
Category
Marketing & Business -
Areas
Business, Design Management, Presentation Design
Douglas Davis
A course by Douglas Davis
Douglas Davis is an award-winning designer and strategist. As a child, he was always creative and dreamed of becoming a cartoonist thanks to his love of drawing. He later went on to study graphic design and photography at Hampton University as well as communication design at Pratt Institute. However, he credits his education to his first day on the job as a designer.
Since then, Douglas has worked for clients including HSBC, The Economist, Campbell’s, Ruby Tuesday, Deutsche Bank, Liberty Mutual, Dassault Falcon, Maserati, Scholastic, Aveeno, and Illy. He has also taught strategy and design at institutions like NYU, SVA, Pratt Institute, Maryland Institute College of Art, and the City University of New York. Douglas has published a book, Creative Strategy and the Business of Design, and worked on projects including Imported from Brooklyn, a story about finding the path to possible, which received over 15 million views and was nominated for two Emmy Awards.
- 100% positive reviews (21)
- 1,281 students
- 17 lessons (3h 38m)
- 29 additional resources (11 files)
- Online and at your own pace
- Available on the app
- Audio: English
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
