Design Strategy for Creative Professionals
Objective or Message
A course by Douglas Davis , Strategist, Author, and Professor
About the video: Objective or Message
Overview
“We will see how to complete the fourth column according to what you're doing. What should the target take away from your communications? ”
In this video lesson Douglas Davis addresses the topic: Objective or Message, which is part of the Domestika online course: Design Strategy for Creative Professionals. Discover the Creative Strategy Framework, which explores the business side of design, and learn to develop creative solutions to marketing challenges .
Partial transcription of the video
“ Objective or Message In this lesson, we'll discuss the message or objective. This is flexible according to what you're doing. If you happen to be a freelancer pitching for a new business, you can write down the message or what the target consumer should take away from the brand's communications. It's that simple. If you're thinking about objectives, maybe you're working on an existing business and the client was clear about what they wanted to achieve, the objective is exactly that, what the client wants to achieve. I like to write objectives as verbs like increase and decrease. These are...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Design Strategy for Creative Professionals
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Category
Marketing & Business -
Areas
Business, Design Management, Presentation Design
Douglas Davis
A course by Douglas Davis
Douglas Davis is an award-winning designer and strategist. As a child, he was always creative and dreamed of becoming a cartoonist thanks to his love of drawing. He later went on to study graphic design and photography at Hampton University as well as communication design at Pratt Institute. However, he credits his education to his first day on the job as a designer.
Since then, Douglas has worked for clients including HSBC, The Economist, Campbell’s, Ruby Tuesday, Deutsche Bank, Liberty Mutual, Dassault Falcon, Maserati, Scholastic, Aveeno, and Illy. He has also taught strategy and design at institutions like NYU, SVA, Pratt Institute, Maryland Institute College of Art, and the City University of New York. Douglas has published a book, Creative Strategy and the Business of Design, and worked on projects including Imported from Brooklyn, a story about finding the path to possible, which received over 15 million views and was nominated for two Emmy Awards.
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- 17 lessons (3h 38m)
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- Level: Beginner
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