Design Strategy for Creative Professionals
The Creative Strategy Framework: Quantity and Quality 1
A course by Douglas Davis , Strategist, Author, and Professor
About the video: The Creative Strategy Framework: Quantity and Quality 1
Overview
“The most practical way I've used this tool is in a kickoff meeting: when I meet with a client to learn about the project. Often, we must play detective in our research because the briefing process and people involved only give us pieces of the puzzle we are being tasked with solving. Having the chart in front of you to organize your notes helps begin the process of developing relevant solutions that are on brand, strategy, and message. You'll also be able to clarify if you're missing information, so you can ask for it right at the meeting. Let's look at the three steps using Mauro's example.”
In this video lesson Douglas Davis addresses the topic: The Creative Strategy Framework: Quantity and Quality 1, which is part of the Domestika online course: Design Strategy for Creative Professionals. Discover the Creative Strategy Framework, which explores the business side of design, and learn to develop creative solutions to marketing challenges .
Partial transcription of the video
“ The Creative Strategy Framework: Quantity and Quality In this lesson, we'll look at the first two steps in the three-step process, quantity and quality. You've seen my interaction with Marou Martins, and based on our conversation with the notes I made in my notebook, I've now transferred what he was saying into the chart and categorized it. You'll be able to download the chart that he created and how he sees himself within the context of the four columns in the creative strategy framework. I've also included Marou's story. Some of what we've talked about in our interview, he details in a ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Design Strategy for Creative Professionals
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Category
Marketing & Business -
Areas
Business, Design Management, Presentation Design
Douglas Davis
A course by Douglas Davis
Douglas Davis is an award-winning designer and strategist. As a child, he was always creative and dreamed of becoming a cartoonist thanks to his love of drawing. He later went on to study graphic design and photography at Hampton University as well as communication design at Pratt Institute. However, he credits his education to his first day on the job as a designer.
Since then, Douglas has worked for clients including HSBC, The Economist, Campbell’s, Ruby Tuesday, Deutsche Bank, Liberty Mutual, Dassault Falcon, Maserati, Scholastic, Aveeno, and Illy. He has also taught strategy and design at institutions like NYU, SVA, Pratt Institute, Maryland Institute College of Art, and the City University of New York. Douglas has published a book, Creative Strategy and the Business of Design, and worked on projects including Imported from Brooklyn, a story about finding the path to possible, which received over 15 million views and was nominated for two Emmy Awards.
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- 17 lessons (3h 38m)
- 29 additional resources (11 files)
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- Audio: English
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- Level: Beginner
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