Design Strategy for Creative Professionals
The Target 1
A course by Douglas Davis , Strategist, Author, and Professor
About the video: The Target 1
Overview
“Knowing the target of the client is basic. But, to understand it, you first need to gather all the information you can about the client. Therefore, during this first part of the lesson, I would like to show you how the initial interview with a client should be.”
In this video lesson Douglas Davis addresses the topic: The Target 1, which is part of the Domestika online course: Design Strategy for Creative Professionals. Discover the Creative Strategy Framework, which explores the business side of design, and learn to develop creative solutions to marketing challenges .
Partial transcription of the video
“ The Target In this lesson, I'll introduce you to the creative strategy framework, my four-column three-step tool for organizing the chaos in the creative process. I use this tool to focus my creative executions only on things that are relevant to solving the client's business problem. I've also used it to focus briefs or as a thought-starter tool as you'll see in later steps. You'll be able to identify strategic threads that you can then build either a scenario analysis on or come up with ways to begin creative concepts. It's pretty flexible and you'll see how to use it in your creative p...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Design Strategy for Creative Professionals
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Category
Marketing & Business -
Areas
Business, Design Management, Presentation Design
Douglas Davis
A course by Douglas Davis
Douglas Davis is an award-winning designer and strategist. As a child, he was always creative and dreamed of becoming a cartoonist thanks to his love of drawing. He later went on to study graphic design and photography at Hampton University as well as communication design at Pratt Institute. However, he credits his education to his first day on the job as a designer.
Since then, Douglas has worked for clients including HSBC, The Economist, Campbell’s, Ruby Tuesday, Deutsche Bank, Liberty Mutual, Dassault Falcon, Maserati, Scholastic, Aveeno, and Illy. He has also taught strategy and design at institutions like NYU, SVA, Pratt Institute, Maryland Institute College of Art, and the City University of New York. Douglas has published a book, Creative Strategy and the Business of Design, and worked on projects including Imported from Brooklyn, a story about finding the path to possible, which received over 15 million views and was nominated for two Emmy Awards.
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- 17 lessons (3h 38m)
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- Audio: English
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- Level: Beginner
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