Building and Launching a brand
Art Direction
A course by Adam Katz , Designer and Creative Director
About the video: Art Direction
Overview
“Art direction encompasses how your art, photo, video, illustration, and or pattern to your brand. Excellent art direction can shape a brand and be a catalyst for how it communicates to its audience through advertising and marketing communications pieces. ”
In this video lesson Adam Katz addresses the topic: Art Direction, which is part of the Domestika online course: Building and Launching a brand. Learn how to build a brand from scratch by developing a strong strategy to effectively communicate with your target audience..
Partial transcription of the video
“In the last lesson, we chose a color palette for our brand. In this lesson, we're going to learn how to use art direction. So let's begin. Art direction is a huge part of building a brand. It's also where we probably get to flex our muscle the most as being designers and really develop a complete unique brand. So again, to come back to the core components of what make an effective brand, we've covered logo and identity, we've developed that, we've covered typography and built a system for how our brand should look with typography, we've also developed the color palette. The next phase will ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Building and Launching a brand
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Category
Design, Marketing & Business -
Areas
Brand Strategy, Branding & Identity, Business, Logo Design, Storytelling
Adam Katz
A course by Adam Katz
Adam Katz is a seasoned designer, creative director, and founder of the design studio Company Policy. With over 15 years of experience in branding and design, he has launched numerous brands for startups, rebranded existing brands, and crafted brand stories for established companies. Adam has worked with renowned brands such as Google, Nike, Johnson & Johnson, and Airbnb, bringing his expertise to each project.
Inspired by the classic corporate design of the 1960s and '70s, Adam Katz focuses on creating brands that feel unique, tell stories, and provide seamless experiences for users. His passion lies in making brands that resonate with people and turn them into brand evangelists. Drawing inspiration from design legends like Milton Glaser and Paul Rand, Adam brings a strategic approach to brand creation, ensuring that every visual element communicates the essence of the brand.
Through this online course, Adam Katz shares his wealth of knowledge and guides students in developing their own unique routes and processes within the realm of branding. Join Adam and unlock your potential to create memorable brands that captivate audiences and make a lasting impact.
- 99% positive reviews (80)
- 6,175 students
- 12 lessons (1h 44m)
- 21 additional resources (6 files)
- Online and at your own pace
- Available on the app
- Audio: English
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
