Building and Launching a brand
Creating Your Brand Guidelines
A course by Adam Katz , Designer and Creative Director
About the video: Creating Your Brand Guidelines
Overview
“The first step in developing the guidelines is creating an outline for all the pieces that will comprise it. In this lesson, you will learn how to make the outline for the brand guidelines. ”
In this video lesson Adam Katz addresses the topic: Creating Your Brand Guidelines, which is part of the Domestika online course: Building and Launching a brand. Learn how to build a brand from scratch by developing a strong strategy to effectively communicate with your target audience..
Partial transcription of the video
“In the last lesson, we learned how to develop a tone of voice for our brand. In this lesson, we're going to create the brand guidelines. So let's get started. So in the last unit, we put together all of the pieces to build our brand. And we're feeling pretty confident at this point about exactly what our brand is looking, like. Now, the most important thing that we have to do at this phase is put together a brand guidelines so that the brand can be used in the future by our client, as well as maybe future other designers. So that's why we build on a brand guidelines. We've worked really har...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Building and Launching a brand
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Category
Design, Marketing & Business -
Areas
Brand Strategy, Branding & Identity, Business, Logo Design, Storytelling
Adam Katz
A course by Adam Katz
Adam Katz is a seasoned designer, creative director, and founder of the design studio Company Policy. With over 15 years of experience in branding and design, he has launched numerous brands for startups, rebranded existing brands, and crafted brand stories for established companies. Adam has worked with renowned brands such as Google, Nike, Johnson & Johnson, and Airbnb, bringing his expertise to each project.
Inspired by the classic corporate design of the 1960s and '70s, Adam Katz focuses on creating brands that feel unique, tell stories, and provide seamless experiences for users. His passion lies in making brands that resonate with people and turn them into brand evangelists. Drawing inspiration from design legends like Milton Glaser and Paul Rand, Adam brings a strategic approach to brand creation, ensuring that every visual element communicates the essence of the brand.
Through this online course, Adam Katz shares his wealth of knowledge and guides students in developing their own unique routes and processes within the realm of branding. Join Adam and unlock your potential to create memorable brands that captivate audiences and make a lasting impact.
- 99% positive reviews (79)
- 6,127 students
- 12 lessons (1h 44m)
- 21 additional resources (6 files)
- Online and at your own pace
- Available on the app
- Audio: English
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
