Building and Launching a brand
Finalized Mock-ups
A course by Adam Katz , Designer and Creative Director
About the video: Finalized Mock-ups
Overview
“Once the guidelines are set you need to craft the deliverables or final mock-ups to share on your portfolio. Once again, referencing the user journey map, you will see how to develop your finalized mock-ups for a site or book. ”
In this video lesson Adam Katz addresses the topic: Finalized Mock-ups, which is part of the Domestika online course: Building and Launching a brand. Learn how to build a brand from scratch by developing a strong strategy to effectively communicate with your target audience..
Partial transcription of the video
“In the last lesson, we covered what goes into our brand guidelines and how to develop them. In this lesson, we're going to develop finalized mockups to tell our brand story. So let's get into it. Wow we've made it all the way to the end. You've done a lot. You've designed a beautiful brand. You've figured out how it should look, how it should speak, how it should talk. You've brought it to life and shown how people can use it. You thought of a solid user journey and figured out all the moments where the brand can look and interact with people. Now's the time to tell the story of how you got...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Building and Launching a brand
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Category
Design, Marketing & Business -
Areas
Brand Strategy, Branding & Identity, Business, Logo Design, Storytelling
Adam Katz
A course by Adam Katz
Adam Katz is a seasoned designer, creative director, and founder of the design studio Company Policy. With over 15 years of experience in branding and design, he has launched numerous brands for startups, rebranded existing brands, and crafted brand stories for established companies. Adam has worked with renowned brands such as Google, Nike, Johnson & Johnson, and Airbnb, bringing his expertise to each project.
Inspired by the classic corporate design of the 1960s and '70s, Adam Katz focuses on creating brands that feel unique, tell stories, and provide seamless experiences for users. His passion lies in making brands that resonate with people and turn them into brand evangelists. Drawing inspiration from design legends like Milton Glaser and Paul Rand, Adam brings a strategic approach to brand creation, ensuring that every visual element communicates the essence of the brand.
Through this online course, Adam Katz shares his wealth of knowledge and guides students in developing their own unique routes and processes within the realm of branding. Join Adam and unlock your potential to create memorable brands that captivate audiences and make a lasting impact.
- 99% positive reviews (79)
- 6,127 students
- 12 lessons (1h 44m)
- 21 additional resources (6 files)
- Online and at your own pace
- Available on the app
- Audio: English
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
