Building and Launching a brand
Course final project
A course by Adam Katz , Designer and Creative Director
About the final project for: Building and Launching a brand
Branding Campaign Strategic Design using typography
“Thanks for reaching the end of this course; congrats! I hope you had fun and learned a lot. But now it's your turn to develop your own unique brand identity with completed brand guidelines and craft final visuals. Before leaving, I want to explain what I wish to see in your Final Project. User Journey Map Develop research and an understanding of the product and audience, then create a user journey map based on the template provided to you.
Partial transcription of the video
“Thank you so much for tuning in and working with me. I don't envy you for listening to me talk this whole time, but you made it. Hopefully you now have a solid brand you can showcase in your portfolio and have learned how to build and develop a cohesive, communicative brand. Do your research, become an expert, or as close to one as you can be on your topic, brand space and audience. Don't just make design decisions based on what you think looks good. Make sure there's a rhyme and reason and justification for your decisions. Great brands don't just look good, but they communicate, and they s...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Building and Launching a brand
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Category
Design, Marketing & Business -
Areas
Brand Strategy, Branding & Identity, Business, Logo Design, Storytelling
Adam Katz
A course by Adam Katz
Adam Katz is a seasoned designer, creative director, and founder of the design studio Company Policy. With over 15 years of experience in branding and design, he has launched numerous brands for startups, rebranded existing brands, and crafted brand stories for established companies. Adam has worked with renowned brands such as Google, Nike, Johnson & Johnson, and Airbnb, bringing his expertise to each project.
Inspired by the classic corporate design of the 1960s and '70s, Adam Katz focuses on creating brands that feel unique, tell stories, and provide seamless experiences for users. His passion lies in making brands that resonate with people and turn them into brand evangelists. Drawing inspiration from design legends like Milton Glaser and Paul Rand, Adam brings a strategic approach to brand creation, ensuring that every visual element communicates the essence of the brand.
Through this online course, Adam Katz shares his wealth of knowledge and guides students in developing their own unique routes and processes within the realm of branding. Join Adam and unlock your potential to create memorable brands that captivate audiences and make a lasting impact.
- 99% positive reviews (79)
- 6,127 students
- 12 lessons (1h 44m)
- 21 additional resources (6 files)
- Online and at your own pace
- Available on the app
- Audio: English
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
