Building and Launching a brand
How Does Your Audience Interact with Your Brand?
A course by Adam Katz , Designer and Creative Director
About the video: How Does Your Audience Interact with Your Brand?
Overview
“Once you understand who and what brand you’re building, you need to start building a plan for how your brand reaches your audience. To do that, you will learn to make an understanding of your audience’s journey with your brand from start to finish and get creative with how you reach them during that journey. ”
In this video lesson Adam Katz addresses the topic: How Does Your Audience Interact with Your Brand?, which is part of the Domestika online course: Building and Launching a brand. Learn how to build a brand from scratch by developing a strong strategy to effectively communicate with your target audience..
Partial transcription of the video
“In the last lesson, we talked about the value of research. In this lesson, we're going to cover talking about your audience and how they interact with your brand. Think of designing a brand as if you're designing an experience. So when you map out and design that whole experience, you then have to think about who you're designing that experience for. That's where your audience comes into play. So now let me tell you about the five steps during this experience design process, and let's figure out how we can design key moments for our audience from each one of those steps. The next phase afte...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Building and Launching a brand
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Category
Design, Marketing & Business -
Areas
Brand Strategy, Branding & Identity, Business, Logo Design, Storytelling
Adam Katz
A course by Adam Katz
Adam Katz is a seasoned designer, creative director, and founder of the design studio Company Policy. With over 15 years of experience in branding and design, he has launched numerous brands for startups, rebranded existing brands, and crafted brand stories for established companies. Adam has worked with renowned brands such as Google, Nike, Johnson & Johnson, and Airbnb, bringing his expertise to each project.
Inspired by the classic corporate design of the 1960s and '70s, Adam Katz focuses on creating brands that feel unique, tell stories, and provide seamless experiences for users. His passion lies in making brands that resonate with people and turn them into brand evangelists. Drawing inspiration from design legends like Milton Glaser and Paul Rand, Adam brings a strategic approach to brand creation, ensuring that every visual element communicates the essence of the brand.
Through this online course, Adam Katz shares his wealth of knowledge and guides students in developing their own unique routes and processes within the realm of branding. Join Adam and unlock your potential to create memorable brands that captivate audiences and make a lasting impact.
- 99% positive reviews (80)
- 6,152 students
- 12 lessons (1h 44m)
- 21 additional resources (6 files)
- Online and at your own pace
- Available on the app
- Audio: English
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
