Building and Launching a brand
Tone
A course by Adam Katz , Designer and Creative Director
About the video: Tone
Overview
“An effective tone of voice can be as instrumental to building a successful brand as the visual identity of the brand (think about Geico). When developing your tone of voice, always think of your audience. What are they seeking when encountering your brand, and how can you break through to them and communicate effectively? ”
In this video lesson Adam Katz addresses the topic: Tone, which is part of the Domestika online course: Building and Launching a brand. Learn how to build a brand from scratch by developing a strong strategy to effectively communicate with your target audience..
Partial transcription of the video
“In the last lesson we covered how to pick and choose an art direction for our brand. In this lesson we're going to look at developing a tone of voice. So let's begin. The final part of how to craft a memorable brand from a design standpoint is to create how the brand is going to speak. We've covered the logo, we've built out a typographic system, and a color palette system. We've now understood how we want to do the art direction for our brand. Last thing we need to cover is the tone of voice or the writing and the attitude that the brand is going to use. So let's dig into that. How a brand...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Building and Launching a brand
-
Category
Design, Marketing & Business -
Areas
Brand Strategy, Branding & Identity, Business, Logo Design, Storytelling
Adam Katz
A course by Adam Katz
Adam Katz is a seasoned designer, creative director, and founder of the design studio Company Policy. With over 15 years of experience in branding and design, he has launched numerous brands for startups, rebranded existing brands, and crafted brand stories for established companies. Adam has worked with renowned brands such as Google, Nike, Johnson & Johnson, and Airbnb, bringing his expertise to each project.
Inspired by the classic corporate design of the 1960s and '70s, Adam Katz focuses on creating brands that feel unique, tell stories, and provide seamless experiences for users. His passion lies in making brands that resonate with people and turn them into brand evangelists. Drawing inspiration from design legends like Milton Glaser and Paul Rand, Adam brings a strategic approach to brand creation, ensuring that every visual element communicates the essence of the brand.
Through this online course, Adam Katz shares his wealth of knowledge and guides students in developing their own unique routes and processes within the realm of branding. Join Adam and unlock your potential to create memorable brands that captivate audiences and make a lasting impact.
- 99% positive reviews (80)
- 6,176 students
- 12 lessons (1h 44m)
- 21 additional resources (6 files)
- Online and at your own pace
- Available on the app
- Audio: English
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
