Best seller

Building and Launching a brand

A course by Adam Katz , Designer and Creative Director

Designer and Creative Director. New York, United States.
Joined February 2022

Learn how to build a brand from scratch by developing a strong strategy to effectively communicate with your target audience.

Best seller
98% positive reviews (55)
4919 students
Audio: English, Turkish
English, Spanish, Portuguese, German, French, Italian, Polish, Dutch

Learn how to build a brand from scratch by developing a strong strategy to effectively communicate with your target audience.

Explore the world of branding and learn how to build a strong brand identity with the online course "Crafting Memorable Brands" led by Adam Katz. In this course, you will delve into the art of brand creation, guided by an experienced designer and creative director who has collaborated with renowned brands such as Google and Nike.

Discover the essence of a company's identity as you embark on a creative journey filled with inspiration. Through the lens of classic corporate design from the 1960s and '70s, you'll learn to focus not just on how something looks, but on what it says. Adam Katz will share his expertise in crafting brand strategies that effectively communicate a company's unique idea to its target audience.

Explore the step-by-step process of developing a brand identity, from conducting in-depth research and creating user-journey maps to sketching interactions and crafting a comprehensive brand strategy, you will gain invaluable insights into the world of brand creation. With Adam's guidance, you will design logos, choose typography and colors, and create a compelling brand voice that resonates with your target audience.

Read more ↓

What will you learn in this online course?

12 lessons & 21 downloads

Building a Strategy
7 minutes, 47 seconds
Building an Identity
7 minutes, 56 seconds
9 minutes, 54 seconds
6 minutes, 7 seconds
  • 98% positive reviews (55)
  • 4919 students
  • 12 lessons (1h 44m)
  • 21 additional resources (6 files)
  • Online and at your own pace
  • Available on the app
  • Audio: English, Turkish
  • English, Spanish, Portuguese, German, French, Italian, Polish, Dutch
  • Level: Beginner
  • Unlimited access forever

What is this course's project?

Develop a brand identity a brand identity for a client or your portfolio, showcasing your ability to apply the principles and techniques learned throughout the course. By the end, you will have developed a brand identity that effectively communicates the essence of the brand, complete with guidelines that ensure consistency and cohesion.

Projects by course students

Who is this online course for?

Aspiring designers, creative professionals, and anyone interested in the art of brand creation. Whether you're a graphic designer, marketer, or entrepreneur looking to build a strong brand, this course offers valuable insights and practical skills to help you navigate the world of branding. No prior experience is required, making it accessible to beginners and intermediate learners alike.

Requirements and materials

To make the most of this course, it is recommended that you have advanced skills in Illustrator, InDesign, and Photoshop, or equivalent design programs. Familiarity with these tools will allow you to fully engage with the practical exercises and projects throughout the course. Additionally, having access to relevant design resources such as stock photos or illustrations will enrich your learning experience and enhance the quality of your final brand identity.


4919 Students
55 Reviews
98% Positive ratings

Adam Katz

A course by Adam Katz

Teacher Plus
Designer and Creative Director

Adam Katz is a seasoned designer, creative director, and founder of the design studio Company Policy. With over 15 years of experience in branding and design, he has launched numerous brands for startups, rebranded existing brands, and crafted brand stories for established companies. Adam has worked with renowned brands such as Google, Nike, Johnson & Johnson, and Airbnb, bringing his expertise to each project.

Inspired by the classic corporate design of the 1960s and '70s, Adam Katz focuses on creating brands that feel unique, tell stories, and provide seamless experiences for users. His passion lies in making brands that resonate with people and turn them into brand evangelists. Drawing inspiration from design legends like Milton Glaser and Paul Rand, Adam brings a strategic approach to brand creation, ensuring that every visual element communicates the essence of the brand.

Through this online course, Adam Katz shares his wealth of knowledge and guides students in developing their own unique routes and processes within the realm of branding. Join Adam and unlock your potential to create memorable brands that captivate audiences and make a lasting impact.


  • U1


    • About Me
    • Influences
  • U2

    Basics of Brand Development

    • The Value of Research for Your Idea
    • How Does Your Audience Interact with Your Brand?
    • Building a Strategy
  • U3

    Crafting a Brand

    • Building an Identity
    • Typography
    • Color
    • Art Direction
    • Tone
  • U4

    Brand Guidelines

    • Creating Your Brand Guidelines
    • Finalized Mock-ups
  • FP

    Final project

    • Branding Campaign Strategic Design using typography

What to expect from a Domestika course

  • Learn at your own pace

    Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.

  • Learn from the best professionals

    Learn valuable methods and techniques explained by top experts in the creative sector.

  • Meet expert teachers

    Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.

  • Certificates

    If you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.

  • Get front-row seats

    Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.

  • Share knowledge and ideas

    Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.

  • Connect with a global creative community

    The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.

  • Watch professionally produced courses

    Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.


Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.

All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.

The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.

You can redeem the course you received by accessing the redeeming page and entering your gift code.

If you're a Plus member, when you complete a course you've purchased, you'll instantly get your personalized certificate. You can see all your certificates in the Certificates section of your profile. You can download your certificates as PDFs and share the link online. Learn more about certificates.
Building and Launching a brand. Design, Marketing, and Business course by Adam Katz Best seller

Building and Launching a brand

A course by Adam Katz
Designer and Creative Director. New York, United States.
Joined February 2022
  • 98% positive reviews (55)
  • 4919 students