Building and Launching a brand
A course by Adam Katz , Designer and Creative Director
Learn how to build a brand from scratch by developing a strong strategy to effectively communicate with your target audience.
Explore the world of branding and learn how to build a strong brand identity with the online course "Crafting Memorable Brands" led by Adam Katz. In this course, you will delve into the art of brand creation, guided by an experienced designer and creative director who has collaborated with renowned brands such as Google and Nike.
Discover the essence of a company's identity as you embark on a creative journey filled with inspiration. Through the lens of classic corporate design from the 1960s and '70s, you'll learn to focus not just on how something looks, but on what it says. Adam Katz will share his expertise in crafting brand strategies that effectively communicate a company's unique idea to its target audience.
Explore the step-by-step process of developing a brand identity, from conducting in-depth research and creating user-journey maps to sketching interactions and crafting a comprehensive brand strategy, you will gain invaluable insights into the world of brand creation. With Adam's guidance, you will design logos, choose typography and colors, and create a compelling brand voice that resonates with your target audience.
What will you learn in this online course?
12 lessons & 21 downloads
- 99% positive reviews (98)
- 6,951 students
- 12 lessons (1h 44m)
- 21 additional resources (6 files)
- Online and at your own pace
- Available on the app
- Audio: English, Spanish (Latam), French, Indonesian, Italian, Portuguese, Romanian, Turkish
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch · Turkish · Romanian · Indonesian
- Level: Beginner
- Unlimited access forever
What is this course's project?
Develop a brand identity a brand identity for a client or your portfolio, showcasing your ability to apply the principles and techniques learned throughout the course. By the end, you will have developed a brand identity that effectively communicates the essence of the brand, complete with guidelines that ensure consistency and cohesion.
Projects by course students
Who is this online course for?
Aspiring designers, creative professionals, and anyone interested in the art of brand creation. Whether you're a graphic designer, marketer, or entrepreneur looking to build a strong brand, this course offers valuable insights and practical skills to help you navigate the world of branding. No prior experience is required, making it accessible to beginners and intermediate learners alike.
Requirements and materials
To make the most of this course, it is recommended that you have advanced skills in Illustrator, InDesign, and Photoshop, or equivalent design programs. Familiarity with these tools will allow you to fully engage with the practical exercises and projects throughout the course. Additionally, having access to relevant design resources such as stock photos or illustrations will enrich your learning experience and enhance the quality of your final brand identity.
Reviews
Adam Katz
A course by Adam Katz
Adam Katz is a seasoned designer, creative director, and founder of the design studio Company Policy. With over 15 years of experience in branding and design, he has launched numerous brands for startups, rebranded existing brands, and crafted brand stories for established companies. Adam has worked with renowned brands such as Google, Nike, Johnson & Johnson, and Airbnb, bringing his expertise to each project.
Inspired by the classic corporate design of the 1960s and '70s, Adam Katz focuses on creating brands that feel unique, tell stories, and provide seamless experiences for users. His passion lies in making brands that resonate with people and turn them into brand evangelists. Drawing inspiration from design legends like Milton Glaser and Paul Rand, Adam brings a strategic approach to brand creation, ensuring that every visual element communicates the essence of the brand.
Through this online course, Adam Katz shares his wealth of knowledge and guides students in developing their own unique routes and processes within the realm of branding. Join Adam and unlock your potential to create memorable brands that captivate audiences and make a lasting impact.
Content
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U1
Introduction
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About Me
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Influences
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U2
Basics of Brand Development
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The Value of Research for Your Idea
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How Does Your Audience Interact with Your Brand?
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Building a Strategy
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U3
Crafting a Brand
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Building an Identity
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Typography
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Color
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Art Direction
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Tone
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U4
Brand Guidelines
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Creating Your Brand Guidelines
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Finalized Mock-ups
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FP
Final project
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Branding Campaign Strategic Design using typography
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
Yes, this course is designed for intermediate-level designers who already have basic graphic design knowledge and want to deepen their skills in branding, user journey mapping, logo creation, and building coherent brand systems.
You’ll need a foundational understanding of graphic design, access to common design tools like Adobe Creative Suite or similar, and a willingness to engage in research and creative exercises for brand development.
You will learn how to develop strategic brand identities, conduct research and competitive analysis, create logos, build typographic and color systems, map user journeys, and produce comprehensive brand guidelines and mockups.
Topics include user journey mapping, wayfinding, logo design, typography basics, color palette creation, brand strategy, audience research, competitive analysis, art direction, and developing brand guidelines for clients.
Familiarity with design software such as Photoshop, Illustrator, or similar tools is recommended, as the course involves creating visual assets like logos, posters, and mockups.
This course is best for those with some prior design experience. Beginners may find the content challenging without a basic understanding of graphic design principles.
The course teaches you to research audiences, analyze competitors, create mood boards, and apply storytelling to design, enabling you to build original, memorable brand identities tailored to specific needs.
Este curso me permitió estructurar y documentar un proceso de identidad visual que ya conocía pero pude formalizarlo completamente. Desarrollé ANIMA como caso de estudio de portfolio, aplicando cada etapa, desde el brief hasta el manual de marca. Lo recomiendo a diseñadores que quieran afianzar conceptos y tener un proceso documentado y ordenado para presentar a clientes.
Interesting branding course
Es un material de gran calidad y muy fácil de asimilar. Los datos proporcionados facilitan enormemente su aplicación en la vida real.
Muy bueno, fácil de entender y realmente sencillo de llevar a cabo en la práctica con la información que da.
The course content is great, but the overuse of GIF images in the presentation made it really hard to stay focused. It would be much more effective without them