Building and Launching a brand
Typography
A course by Adam Katz , Designer and Creative Director
About the video: Typography
Overview
“Typography is integral to building a unique brand that stands out. Typography should fit the brand, draw from references and express a feeling to its users while being, of course, always legible. ”
In this video lesson Adam Katz addresses the topic: Typography, which is part of the Domestika online course: Building and Launching a brand. Learn how to build a brand from scratch by developing a strong strategy to effectively communicate with your target audience..
Partial transcription of the video
“In the last lesson, we developed an identity for our brand. In this lesson, let's create some typography for it. Let's get started. So after you've established and developed a brand identity and a logo mark for your brand, the next part of a brand that we want to look at that is a component of an effective brand is typography. So let's dig into that and find out a little bit more about how to develop a unique typographic system for your brand. First thing, a bit of a notice here, typography is super important. To me, it's the most important thing that I look for when I'm looking at a design...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Building and Launching a brand
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Category
Design, Marketing & Business -
Areas
Brand Strategy, Branding & Identity, Business, Logo Design, Storytelling
Adam Katz
A course by Adam Katz
Adam Katz is a seasoned designer, creative director, and founder of the design studio Company Policy. With over 15 years of experience in branding and design, he has launched numerous brands for startups, rebranded existing brands, and crafted brand stories for established companies. Adam has worked with renowned brands such as Google, Nike, Johnson & Johnson, and Airbnb, bringing his expertise to each project.
Inspired by the classic corporate design of the 1960s and '70s, Adam Katz focuses on creating brands that feel unique, tell stories, and provide seamless experiences for users. His passion lies in making brands that resonate with people and turn them into brand evangelists. Drawing inspiration from design legends like Milton Glaser and Paul Rand, Adam brings a strategic approach to brand creation, ensuring that every visual element communicates the essence of the brand.
Through this online course, Adam Katz shares his wealth of knowledge and guides students in developing their own unique routes and processes within the realm of branding. Join Adam and unlock your potential to create memorable brands that captivate audiences and make a lasting impact.
- 99% positive reviews (80)
- 6,149 students
- 12 lessons (1h 44m)
- 21 additional resources (6 files)
- Online and at your own pace
- Available on the app
- Audio: English
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
