Building and Launching a brand
About Me
A course by Adam Katz , Designer and Creative Director
About the video: About Me
Overview
“To begin with, in this unit, I will talk about myself and my journey into graphic design. I will also share everything about how I became the founder of Company Policy. ”
In this video lesson Adam Katz addresses the topic: About Me , which is part of the Domestika online course: Building and Launching a brand. Learn how to build a brand from scratch by developing a strong strategy to effectively communicate with your target audience..
Partial transcription of the video
“Hey there, my name is Adam Katz, and I'm the founder and creative director of Company Policy, a small branding studio based in New York City. I build and design brands for a living and have had the fortune to do it for close to 15 years, which is a pretty long time. But let's start from the beginning. I was born in Pittsburgh, Pennsylvania, a city that's known for ketchup, football, and Andy Warhol mainly. But I grew up heavily influenced with art from a young age. I painted and drew my favorite sports players and a whole lot of dinosaurs growing up. My dad was also an architect who had sta...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Building and Launching a brand
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Category
Design, Marketing & Business -
Areas
Brand Strategy, Branding & Identity, Business, Logo Design, Storytelling
Adam Katz
A course by Adam Katz
Adam Katz is a seasoned designer, creative director, and founder of the design studio Company Policy. With over 15 years of experience in branding and design, he has launched numerous brands for startups, rebranded existing brands, and crafted brand stories for established companies. Adam has worked with renowned brands such as Google, Nike, Johnson & Johnson, and Airbnb, bringing his expertise to each project.
Inspired by the classic corporate design of the 1960s and '70s, Adam Katz focuses on creating brands that feel unique, tell stories, and provide seamless experiences for users. His passion lies in making brands that resonate with people and turn them into brand evangelists. Drawing inspiration from design legends like Milton Glaser and Paul Rand, Adam brings a strategic approach to brand creation, ensuring that every visual element communicates the essence of the brand.
Through this online course, Adam Katz shares his wealth of knowledge and guides students in developing their own unique routes and processes within the realm of branding. Join Adam and unlock your potential to create memorable brands that captivate audiences and make a lasting impact.
- 99% positive reviews (79)
- 6,127 students
- 12 lessons (1h 44m)
- 21 additional resources (6 files)
- Online and at your own pace
- Available on the app
- Audio: English
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
