Building and Launching a brand
Building a Strategy
A course by Adam Katz , Designer and Creative Director
About the video: Building a Strategy
Overview
“Once you have learned to understand how your brand reaches your audience, you will learn how to make a strategy from which all of the creative work you create emerges.”
In this video lesson Adam Katz addresses the topic: Building a Strategy, which is part of the Domestika online course: Building and Launching a brand. Learn how to build a brand from scratch by developing a strong strategy to effectively communicate with your target audience..
Partial transcription of the video
“In the last lesson, we talked about your audience and how you can interact with them. In this lesson, we're going to talk about strategy. So now that we know who we're talking to and when we're talking to them, we next need to figure out what we want to say to them, which is going to come from a brand strategy. So let me show you how to do that. So the strategy is a super integral part of brand development. It's the territory from which all of our creative concepts are going to come from. So it's not something to take lightly. It's a really important phase. It's going to be a key moment tha...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Building and Launching a brand
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Category
Design, Marketing & Business -
Areas
Brand Strategy, Branding & Identity, Business, Logo Design, Storytelling
Adam Katz
A course by Adam Katz
Adam Katz is a seasoned designer, creative director, and founder of the design studio Company Policy. With over 15 years of experience in branding and design, he has launched numerous brands for startups, rebranded existing brands, and crafted brand stories for established companies. Adam has worked with renowned brands such as Google, Nike, Johnson & Johnson, and Airbnb, bringing his expertise to each project.
Inspired by the classic corporate design of the 1960s and '70s, Adam Katz focuses on creating brands that feel unique, tell stories, and provide seamless experiences for users. His passion lies in making brands that resonate with people and turn them into brand evangelists. Drawing inspiration from design legends like Milton Glaser and Paul Rand, Adam brings a strategic approach to brand creation, ensuring that every visual element communicates the essence of the brand.
Through this online course, Adam Katz shares his wealth of knowledge and guides students in developing their own unique routes and processes within the realm of branding. Join Adam and unlock your potential to create memorable brands that captivate audiences and make a lasting impact.
- 99% positive reviews (80)
- 6,149 students
- 12 lessons (1h 44m)
- 21 additional resources (6 files)
- Online and at your own pace
- Available on the app
- Audio: English
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
