Building and Launching a brand
Influences
A course by Adam Katz , Designer and Creative Director
About the video: Influences
Overview
“Art and design is all about drawing from influences! In this lesson, I’ll share my influences and hopefully allow you to start thinking about yours. ”
In this video lesson Adam Katz addresses the topic: Influences, which is part of the Domestika online course: Building and Launching a brand. Learn how to build a brand from scratch by developing a strong strategy to effectively communicate with your target audience..
Partial transcription of the video
“In the last lesson, you learned a little bit about me. In this lesson, I'm going to tell you a little bit more about some of my influences. Design like art is often built from influences and experiences. My design career, aesthetic, and approach have all been built from influences, both within design and also outside of it. I'll be sharing some of my influences with you and hopefully getting you to start thinking about your own influences to share back with me. My very first influences with design came from my hobbies, sports and music. I grew up playing hockey and the jerseys, logos, and p...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Building and Launching a brand
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Category
Design, Marketing & Business -
Areas
Brand Strategy, Branding & Identity, Business, Logo Design, Storytelling
Adam Katz
A course by Adam Katz
Adam Katz is a seasoned designer, creative director, and founder of the design studio Company Policy. With over 15 years of experience in branding and design, he has launched numerous brands for startups, rebranded existing brands, and crafted brand stories for established companies. Adam has worked with renowned brands such as Google, Nike, Johnson & Johnson, and Airbnb, bringing his expertise to each project.
Inspired by the classic corporate design of the 1960s and '70s, Adam Katz focuses on creating brands that feel unique, tell stories, and provide seamless experiences for users. His passion lies in making brands that resonate with people and turn them into brand evangelists. Drawing inspiration from design legends like Milton Glaser and Paul Rand, Adam brings a strategic approach to brand creation, ensuring that every visual element communicates the essence of the brand.
Through this online course, Adam Katz shares his wealth of knowledge and guides students in developing their own unique routes and processes within the realm of branding. Join Adam and unlock your potential to create memorable brands that captivate audiences and make a lasting impact.
- 99% positive reviews (79)
- 6,127 students
- 12 lessons (1h 44m)
- 21 additional resources (6 files)
- Online and at your own pace
- Available on the app
- Audio: English
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
