Creating Viral Campaigns for Free
Copy: how to write
A course by Nico Ordozgoiti , Creative Advertising Director
About the video: Copy: how to write
Overview
“Words are always important. In this lesson I will teach you how to verbalize your messages in a clear, original and memorable way.”
In this video lesson Nico Ordozgoiti addresses the topic: Copy: how to write, which is part of the Domestika online course: Creating Viral Campaigns for Free. Learn creative techniques to develop your first viral campaign for social media on the topic of your choice and without spending any money.
Partial transcription of the video
“Copy: how to write In this lesson we are going to learn how to verbalize our messages in a clear, concise and memorable way. That is, we are going to talk about the copy. As we saw before, creative teams are usually made up of two people. One deals with art and another with texts or copy. The first thing you should do as a copy is finding the right tone for your message. It can be dramatic, it can be irreverent, can be surprising. It is important to find the right tone for the message you want to convey. It is also important to remember that we do not just transmit information. It is not th...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Creating Viral Campaigns for Free
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Category
Marketing & Business -
Areas
Advertising, Communication, Copywriting, Creative Consulting, Creativity, Digital Marketing, Facebook Marketing, Instagram Marketing, Marketing, Social Media
Nico Ordozgoiti
A course by Nico Ordozgoiti
Nico Ordozgoiti has been working as a creative advertiser since 2009. Throughout his career, he's worked at some of the biggest agencies in Spain as both art director and creative director, alongside his work as a freelance creative director across Spain and the rest of Europe. He has collaborated with brands such as Unilever, Google, and Adolfo Domínguez and has received awards at some of the world's top creative festivals like Cannes Lions, El Ojo de Iberoamérica, and El Sol.
In addition to his work in advertising, he is dedicated to creating personal projects in the spheres of illustration, design, and graphic humor, which have also received international recognition.
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- 13 lessons (1h 54m)
- 32 additional resources (5 files)
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- Audio: Spanish
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- Level: Beginner
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