Creating Viral Campaigns for Free
Creative techniques
A course by Nico Ordozgoiti , Creative Advertising Director
About the video: Creative techniques
Overview
“Now I am going to show you some of the most common techniques used to develop ideas and concepts in creativity. Creative techniques are not a science nor are they watertight compartments; each one makes their own division and the most common is to see ideas that apply two or more techniques at the same time. Still, recognizing the tactics and understanding how they work is a good way to start coming up with your own ideas.”
In this video lesson Nico Ordozgoiti addresses the topic: Creative techniques, which is part of the Domestika online course: Creating Viral Campaigns for Free. Learn creative techniques to develop your first viral campaign for social media on the topic of your choice and without spending any money.
Partial transcription of the video
“creative techniques In the previous lesson we learned how to get to know our subject in depth and how to introduce innovative ideas to get combinations that give original ideas. In this lesson we will learn a series of techniques so that those combinations have the best results and produce the best ideas. There are many ways to categorize creative techniques. There is no specific method and I have chosen the categorization that works best for me personally. The first technique we are going to see is exaggeration, which, as its name indicates, consists in presenting hyperbolically the proble...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Creating Viral Campaigns for Free
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Category
Marketing & Business -
Areas
Advertising, Communication, Copywriting, Creative Consulting, Creativity, Digital Marketing, Facebook Marketing, Instagram Marketing, Marketing, Social Media
Nico Ordozgoiti
A course by Nico Ordozgoiti
Nico Ordozgoiti has been working as a creative advertiser since 2009. Throughout his career, he's worked at some of the biggest agencies in Spain as both art director and creative director, alongside his work as a freelance creative director across Spain and the rest of Europe. He has collaborated with brands such as Unilever, Google, and Adolfo Domínguez and has received awards at some of the world's top creative festivals like Cannes Lions, El Ojo de Iberoamérica, and El Sol.
In addition to his work in advertising, he is dedicated to creating personal projects in the spheres of illustration, design, and graphic humor, which have also received international recognition.
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- 1,621 students
- 13 lessons (1h 54m)
- 32 additional resources (5 files)
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- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
