Creating Viral Campaigns for Free
Influences
A course by Nico Ordozgoiti , Creative Advertising Director
About the video: Influences
Overview
“Now I will tell you about my influences both in traditional advertising and in humor and creativity in general, but especially in social networks.”
In this video lesson Nico Ordozgoiti addresses the topic: Influences, which is part of the Domestika online course: Creating Viral Campaigns for Free. Learn creative techniques to develop your first viral campaign for social media on the topic of your choice and without spending any money.
Partial transcription of the video
“influences In this lesson we are going to see some of my influences as a creative. The first one I would like to mention is Edward de Bono. Edward de Bono was a theorist who created lateral thinking. Lateral thinking consists of a series of techniques to face the creative process in a different way, to reach unexpected conclusions. In this book, Edward develops a series of techniques to troubleshoot not related to linear thinking, that is, the logical consecution of arguments, but with lateral thinking that introduces innovative concepts and poses unsuspected forms of dealing with these pro...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Creating Viral Campaigns for Free
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Category
Marketing & Business -
Areas
Advertising, Communication, Copywriting, Creative Consulting, Creativity, Digital Marketing, Facebook Marketing, Instagram Marketing, Marketing, Social Media
Nico Ordozgoiti
A course by Nico Ordozgoiti
Nico Ordozgoiti has been working as a creative advertiser since 2009. Throughout his career, he's worked at some of the biggest agencies in Spain as both art director and creative director, alongside his work as a freelance creative director across Spain and the rest of Europe. He has collaborated with brands such as Unilever, Google, and Adolfo Domínguez and has received awards at some of the world's top creative festivals like Cannes Lions, El Ojo de Iberoamérica, and El Sol.
In addition to his work in advertising, he is dedicated to creating personal projects in the spheres of illustration, design, and graphic humor, which have also received international recognition.
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- 13 lessons (1h 54m)
- 32 additional resources (5 files)
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- Audio: Spanish
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- Level: Beginner
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