Creating Viral Campaigns for Free
Formats
A course by Nico Ordozgoiti , Creative Advertising Director
About the video: Formats
Overview
“In this lesson I am going to show you different ways to bring your ideas to life to see which one works best with the theme you have chosen.”
In this video lesson Nico Ordozgoiti addresses the topic: Formats, which is part of the Domestika online course: Creating Viral Campaigns for Free. Learn creative techniques to develop your first viral campaign for social media on the topic of your choice and without spending any money.
Partial transcription of the video
“Formats In this lesson we will see the different types of formats What can we use to translate ideas? that we had in the previous one. Just as important as having an idea is deciding how you want to materialize it and how you will teach it to your audience. We are going to see a series of formats that work especially well when you work on social networks and you have no budget. The first of these is the static image. Obviously, these types of formats are easy to perform and also very easy to share on any type of social network. The format can be similar to traditional advertising, but we ca...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Creating Viral Campaigns for Free
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Category
Marketing & Business -
Areas
Advertising, Communication, Copywriting, Creative Consulting, Creativity, Digital Marketing, Facebook Marketing, Instagram Marketing, Marketing, Social Media
Nico Ordozgoiti
A course by Nico Ordozgoiti
Nico Ordozgoiti has been working as a creative advertiser since 2009. Throughout his career, he's worked at some of the biggest agencies in Spain as both art director and creative director, alongside his work as a freelance creative director across Spain and the rest of Europe. He has collaborated with brands such as Unilever, Google, and Adolfo Domínguez and has received awards at some of the world's top creative festivals like Cannes Lions, El Ojo de Iberoamérica, and El Sol.
In addition to his work in advertising, he is dedicated to creating personal projects in the spheres of illustration, design, and graphic humor, which have also received international recognition.
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- 13 lessons (1h 54m)
- 32 additional resources (5 files)
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- Audio: Spanish
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- Level: Beginner
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