Creating Viral Campaigns for Free
A course by Nico OrdozgoitiCreative Advertising Director
A course by Nico Ordozgoiti, Creative Advertising Director
Learn creative techniques to develop your first viral campaign for social media on the topic of your choice and without spending any money
According to Nico Ordozgoiti, creative advertising director with over ten years' experience, there are a series of techniques and methodologies to facilitate creative processes and harness great ideas. In this online course, your teacher explains what these are and how to use them to shed light on important and inspiring topics as well as how to attend to potential clients.
Throughout the course, learn creative techniques to develop a social media campaign on a budget or without spending a single cent. Whether your campaign goes viral or not always has an element of luck to it, but Nico shows you the tools, processes, and criteria for maximizing your chance of success.
What will you learn in this online course?
13 lessons & 32 downloads
Understand the agency structure
6 minutes, 37 seconds
Creative techniques
11 minutes, 28 seconds
Brainstorming: the first ideas
16 minutes, 14 seconds
Put ideas to the test
12 minutes, 54 seconds
Copy: how to write
7 minutes, 45 seconds
Art direction: how to visualize 1
14 minutes, 2 seconds
What's included in this course?
Nico Ordozgoiti kicks off the course talking about his professional experiences and trajectory, both in agencies and on personal projects. He also shares some of his biggest creative influences to date.
He then explains what working at an agency is like and the kinds of things you can learn from your time at one, before turning your attention to the Holy Grail of any communications campaign—the brief.
Take a look at a range of techniques for heightening your creativity and fostering ideas. Now put them to the test, learning to determine which ideas to rule out and which have real potential.
Next, analyze the different options for making your chosen idea a reality and select a winner. Nico then teaches you how to verbally express the messages you want to convey with clarity, originality, and maximum impact. He leaves you with some parting advice on publishing your proposal online.
What is this course's project?
Create a low-cost campaign. As an example, your teacher aims to raise awareness of the climate crisis, but your final project can be on the topic of your choice.
Projects by course students
Who is this online course for?
Anyone wanting to learn to generate ideas and gain a better understanding of the creative process, whether for professional or personal reasons. This course is also aimed at anyone interested in getting an inside perspective on how to manage viral campaigns on a tight budget.
Requirements and materials
No previous experience is necessary for this course.
Your teacher explains how to execute your ideas so you can create your own campaigns as well as utilize any other talent or skill you have to boost the results.
Reviews
- 2 years ago
me han servido mucho para entender mejor la coherencia que deben tener los elementos de la marca al crearla. muy bien explicado.
- tioalonsomxPLUS2 years ago
Curso bastante inspirador!!!
- 2 years ago
Curso bastante inspirador!!!
- 2 years ago
Tutto benisimo
- niranjan_1PLUS2 years ago
Interesting course with a lot of new examples and approaches. Thank you, Nico!
In addition to his work in advertising, he is dedicated to creating personal projects in the spheres of illustration, design, and graphic humor, which have also received international recognition.
Content
- U1
Introduction
- About Me
- Influences
- U2
Before starting
- Understand the agency structure
- The briefing
- U3
How to get ideas
- References and inspiration
- Creative techniques
- Brainstorming: the first ideas
- Put ideas to the test
- U4
How to translate your ideas
- Formats
- Copy: how to write
- Art direction: how to visualize 1
- Art direction: how to visualize 2
- Publication and release
- FP
Final project
- Creating Viral Campaigns for Free
What to expect from a Domestika course
Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
Certificates
PLUSIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
The course is aimed at people with intermediate knowledge in creativity, graphic design, or communication, but it doesn’t require advanced agency experience. It’s perfect for those looking to boost their creative profile and apply professional techniques to their own projects.
You only need a computer with internet access and basic graphic design programs like Photoshop or Illustrator. Having social media accounts like Twitter is also recommended to share your personal projects.
You’ll learn how to conceptualize advertising campaigns, use humor and satire techniques, develop briefings, create sketches, and design eye-catching visual messages for social media, while enhancing your lateral thinking and filtering effective creative ideas.
The course covers the advertising creative process, graphic humor techniques, agency roles, copywriting and art direction, briefing development, conceptualization, social media viralization, and analysis of satirical and social campaigns.
You’ll learn to use humor, satire, and parody to craft more memorable and effective messages, employing tools like visual metaphors, wordplay, exaggeration, and reinterpreting images to communicate critical or social ideas.
The course teaches techniques such as lateral thinking, creating visual analogies, juxtaposition, brainstorming, creative funneling, idea filtering, and using references to spark innovation in campaigns and ads.
Yes, the course prepares you to develop socially impactful campaigns, tackling issues like the climate crisis or activism, while maximizing viral reach through social media and creative strategies.