Creating Viral Campaigns for Free
Put ideas to the test
A course by Nico Ordozgoiti , Creative Advertising Director
About the video: Put ideas to the test
Overview
“We already have found some ideas. Now we have to analyze them by discarding what doesn't work and thinking of ways to improve what we think might work.”
In this video lesson Nico Ordozgoiti addresses the topic: Put ideas to the test, which is part of the Domestika online course: Creating Viral Campaigns for Free. Learn creative techniques to develop your first viral campaign for social media on the topic of your choice and without spending any money.
Partial transcription of the video
“put ideas to the test In the previous lesson we put ourselves in the role of the creative duo and the objective was to generate all the possible ideas without judging if they can work or if we end up liking them or not, we just wanted to find interesting tips. Since we have them, we will put ourselves in the role of the creative director and also a bit of the client, and see if the ideas make sense, if they really are powerful and, above all, if they fit with our message and with the tone we will choose. I like to think of this process as a funnel. First it's an upside down funnel, we start...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Creating Viral Campaigns for Free
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Category
Marketing & Business -
Areas
Advertising, Communication, Copywriting, Creative Consulting, Creativity, Digital Marketing, Facebook Marketing, Instagram Marketing, Marketing, Social Media
Nico Ordozgoiti
A course by Nico Ordozgoiti
Nico Ordozgoiti has been working as a creative advertiser since 2009. Throughout his career, he's worked at some of the biggest agencies in Spain as both art director and creative director, alongside his work as a freelance creative director across Spain and the rest of Europe. He has collaborated with brands such as Unilever, Google, and Adolfo Domínguez and has received awards at some of the world's top creative festivals like Cannes Lions, El Ojo de Iberoamérica, and El Sol.
In addition to his work in advertising, he is dedicated to creating personal projects in the spheres of illustration, design, and graphic humor, which have also received international recognition.
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- 13 lessons (1h 54m)
- 32 additional resources (5 files)
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- Audio: Spanish
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- Level: Beginner
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