Creating Viral Campaigns for Free
Art direction: how to visualize 2
A course by Nico Ordozgoiti , Creative Advertising Director
About the video: Art direction: how to visualize 2
Overview
“Here I am going to finish explaining how I designed my first image. Later, I will tell you about some of the decisions I have made in the other three pieces.”
In this video lesson Nico Ordozgoiti addresses the topic: Art direction: how to visualize 2, which is part of the Domestika online course: Creating Viral Campaigns for Free. Learn creative techniques to develop your first viral campaign for social media on the topic of your choice and without spending any money.
Partial transcription of the video
“Art direction: how to visualize Regarding typography, I think it is very important. tell you where to find the right fonts. Apart from being inspired and looking for references where you see interesting fonts, investigate what fonts are the ones that have been used to use them. It is also important to know that you have at your disposal many places where you can find fonts, not only use the fonts installed on the system, but there are options. One of them, which is free, is Google Fonts. This Exo typeface, I have obtained it in Google Fonts. In Google Fonts you have all kinds of fonts of di...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Creating Viral Campaigns for Free
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Category
Marketing & Business -
Areas
Advertising, Communication, Copywriting, Creative Consulting, Creativity, Digital Marketing, Facebook Marketing, Instagram Marketing, Marketing, Social Media
Nico Ordozgoiti
A course by Nico Ordozgoiti
Nico Ordozgoiti has been working as a creative advertiser since 2009. Throughout his career, he's worked at some of the biggest agencies in Spain as both art director and creative director, alongside his work as a freelance creative director across Spain and the rest of Europe. He has collaborated with brands such as Unilever, Google, and Adolfo Domínguez and has received awards at some of the world's top creative festivals like Cannes Lions, El Ojo de Iberoamérica, and El Sol.
In addition to his work in advertising, he is dedicated to creating personal projects in the spheres of illustration, design, and graphic humor, which have also received international recognition.
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- 13 lessons (1h 54m)
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- Audio: Spanish
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- Level: Beginner
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