Creating Viral Campaigns for Free
References and inspiration
A course by Nico Ordozgoiti , Creative Advertising Director
About the video: References and inspiration
Overview
“To start the course project we have to find inspiration by looking for references that can serve as a starting point to have our own ideas. In this lesson I will tell you how to do it.”
In this video lesson Nico Ordozgoiti addresses the topic: References and inspiration, which is part of the Domestika online course: Creating Viral Campaigns for Free. Learn creative techniques to develop your first viral campaign for social media on the topic of your choice and without spending any money.
Partial transcription of the video
“References and inspiration In this lesson we will start with the process of creating and generating ideas and for this the first thing we have to do is to inspire us and look for references. James Webb Young was an American creative who was one of the first to put on paper the creative process going on inside his head. According to him, the creative process consists simply in reordering the factors with which we work. The first of these factors is the message or product what we want to talk about. That is why it is important to know it in detail. It may seem very obvious, but knowing all th...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Creating Viral Campaigns for Free
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Category
Marketing & Business -
Areas
Advertising, Communication, Copywriting, Creative Consulting, Creativity, Digital Marketing, Facebook Marketing, Instagram Marketing, Marketing, Social Media
Nico Ordozgoiti
A course by Nico Ordozgoiti
Nico Ordozgoiti has been working as a creative advertiser since 2009. Throughout his career, he's worked at some of the biggest agencies in Spain as both art director and creative director, alongside his work as a freelance creative director across Spain and the rest of Europe. He has collaborated with brands such as Unilever, Google, and Adolfo Domínguez and has received awards at some of the world's top creative festivals like Cannes Lions, El Ojo de Iberoamérica, and El Sol.
In addition to his work in advertising, he is dedicated to creating personal projects in the spheres of illustration, design, and graphic humor, which have also received international recognition.
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