Creating Viral Campaigns for Free
Art direction: how to visualize 1
A course by Nico Ordozgoiti , Creative Advertising Director
About the video: Art direction: how to visualize 1
Overview
“People enter the content through their eyes, so now we have to develop the graphic part of the project. In this lesson I will teach you some basic design and composition principles to make your ideas shine visually.”
In this video lesson Nico Ordozgoiti addresses the topic: Art direction: how to visualize 1, which is part of the Domestika online course: Creating Viral Campaigns for Free. Learn creative techniques to develop your first viral campaign for social media on the topic of your choice and without spending any money.
Partial transcription of the video
“Art direction: how to visualize In this lesson we will learn some basic principles of composition and design to make the most of our ideas visually. Keep in mind that social networks They are mostly visual. People enter the content through the eyes. I will focus on everything in explaining why I have made certain artistic decisions, not so much in explaining in detail the technical aspects of the software I will use. For that you have many other courses that you can enjoy. Go for it. Previously we have seen the different ideas that we could have to talk about the problem of the climate cris...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Creating Viral Campaigns for Free
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Category
Marketing & Business -
Areas
Advertising, Communication, Copywriting, Creative Consulting, Creativity, Digital Marketing, Facebook Marketing, Instagram Marketing, Marketing, Social Media
Nico Ordozgoiti
A course by Nico Ordozgoiti
Nico Ordozgoiti has been working as a creative advertiser since 2009. Throughout his career, he's worked at some of the biggest agencies in Spain as both art director and creative director, alongside his work as a freelance creative director across Spain and the rest of Europe. He has collaborated with brands such as Unilever, Google, and Adolfo Domínguez and has received awards at some of the world's top creative festivals like Cannes Lions, El Ojo de Iberoamérica, and El Sol.
In addition to his work in advertising, he is dedicated to creating personal projects in the spheres of illustration, design, and graphic humor, which have also received international recognition.
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- 1,621 students
- 13 lessons (1h 54m)
- 32 additional resources (5 files)
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- Available on the app
- Audio: Spanish
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- Level: Beginner
- Unlimited access forever
