Creating Viral Campaigns for Free

Creating Viral Campaigns for Free

“I thank you very much for sharing this time with me. I hope you have enjoyed the journey a lot and that everything you have learned will help you to give life to your future creative projects, Before we say goodbye, let's review the key phases of the course project. I would like you to briefly explain what you have done in each one and accompany the explanation with one or more images. Topic and briefing Research the topic you want to talk about and everything you can relate to it. Look for unsuspected relationships with any stimulus that comes your way! When you have found the topic of your project, carry out a briefing in which you make it clear what you want to say, to whom, how and where.

Ideation Apply lateral thinking and creative techniques to develop your first ideas. First keep a very open mind to generate many creative concepts, then increase the demand to choose and polish the best ones. Execution Execute your ideas with the technique that you master best or that best serves the message you were looking for in the briefing. Keep in mind that execution is also part of the creative process and can spark ideas or change the original approach. Final result and communication Finally, publish your campaign on networks trying to make the most of the particularities of each one. Do not forget to address the public and use the most frequent tone that is used in each one. Now share your final project with the community by clicking on "Create your project". Remember to share both the final result and the steps that have led you to it. I am looking forward to seeing your project and giving you feedback. Although I ask for your patience, I will try to access the forum as much as I can and what my professional projects allow me. Finally, I want to invite you to actively participate in the forum, not only sharing your progress, but also giving advice and trying to help the rest of the community. It sure is very enriching!”

Partial transcription of the video

“Final project Thank you for coming this far, I hope you enjoyed the course and that you have learned. Before you go, I'd like to give you some advice. for you to finish developing your project. The first has to do with advertising agencies. Generally, they have a similar way of working, as we saw in the course, but each one of them has its style and its peculiarities. In the Resources, I put my favorite agencies for you to learn from them. The briefing, although in a professional agency it is always used and it is essential in your personal project, maybe you don't need to have it written, ...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Creating Viral Campaigns for Free

• Level: Beginner
• 88% positive reviews (40)
• 1621 students
• 4 units
• 13 lessons (1h 54m)
• 5 downloads

• Category

  Marketing & Business

• Areas

  Advertising, Communication, Copywriting, Creative Consulting, Creativity, Digital Marketing, Facebook Marketing, Instagram Marketing, Marketing, Social Media