Creating Viral Campaigns for Free
The briefing
A course by Nico Ordozgoiti , Creative Advertising Director
About the video: The briefing
Overview
“ The briefing is the holy grail of any campaign. It is the document in which the client specifies everything they need for the campaign: what they want to tell, how, where and to whom they want to tell it. In this lesson I will teach you all about it.”
In this video lesson Nico Ordozgoiti addresses the topic: The briefing, which is part of the Domestika online course: Creating Viral Campaigns for Free. Learn creative techniques to develop your first viral campaign for social media on the topic of your choice and without spending any money.
Partial transcription of the video
“the briefing In this lesson we are going to know what the briefing is, the Holy Grail of every campaign. The briefing is the document that the client elaborates with his needs and explaining the particularities of your brand and your product. Besides, it also explains other details like your production budget or the media in which you want to appear. Every briefing is different according to the client and the intentions of the campaign. In this lesson, we are also going to learn what we can get of a real client briefing and see how we can apply it to our personal project. A real client brie...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Creating Viral Campaigns for Free
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Category
Marketing & Business -
Areas
Advertising, Communication, Copywriting, Creative Consulting, Creativity, Digital Marketing, Facebook Marketing, Instagram Marketing, Marketing, Social Media
Nico Ordozgoiti
A course by Nico Ordozgoiti
Nico Ordozgoiti has been working as a creative advertiser since 2009. Throughout his career, he's worked at some of the biggest agencies in Spain as both art director and creative director, alongside his work as a freelance creative director across Spain and the rest of Europe. He has collaborated with brands such as Unilever, Google, and Adolfo Domínguez and has received awards at some of the world's top creative festivals like Cannes Lions, El Ojo de Iberoamérica, and El Sol.
In addition to his work in advertising, he is dedicated to creating personal projects in the spheres of illustration, design, and graphic humor, which have also received international recognition.
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- 1,621 students
- 13 lessons (1h 54m)
- 32 additional resources (5 files)
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- Available on the app
- Audio: Spanish
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- Level: Beginner
- Unlimited access forever
