Art Direction and Gastronomic Branding
Alternative platforms
A course by Mónica Reyes Samanamú , Graphic designer and art director
About the video: Alternative platforms
Overview
“As I told you at the beginning of the course, today brands have voice, opinion and tastes. And all this can be transmitted to the consumer in various ways. Here we will see what options we have ”
In this video lesson Mónica Reyes Samanamú addresses the topic: Alternative platforms, which is part of the Domestika online course: Art Direction and Gastronomic Branding. Manage a visual identity project from the idea to its development.
Partial transcription of the video
“Using platforms close to our "target" we can be perceived as a more human brand. Let's see some of our options. When I talk about alternative platforms, I'm talking about platforms and formats that are not the most traditional. Between traditional platforms there are the digital media, the print media ... Digital, for example, Facebook. Many businesses already have a Facebook page. At the same time that many people are stopping using Facebook and it's going to other digital platforms, Businesses are also moving. That has to do with many things. First, with the natural movement of all tenden...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Art Direction and Gastronomic Branding
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Category
Design -
Areas
Branding & Identity, Design, Graphic Design
Mónica Reyes Samanamú
A course by Mónica Reyes Samanamú
Monica Reyes has been working as a graphic designer and independent art director for more than five years. During this time he has worked in almost all fields of brand communication strategy, including identity, but also product design, packaging, photography, fashion research and trends, etc.
Working with clients from different cultures and backgrounds has allowed him to stimulate learning exchanges and improve his perception of design. He has collaborated with clients from Lima, Buenos Aires, Madrid, Montreal, Miami, Kuwait and São Paulo, working with large international organizations and small emerging companies, which has represented challenges and unique personal rewards.
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- 19 lessons (2h 41m)
- 13 additional resources (3 files)
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- Audio: Spanish
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- Level: Beginner
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