Art Direction and Gastronomic Branding

A course by Mónica Reyes Samanamú
Graphic designer and art director. Lima District, Peru.
Joined October 2018
, Graphic designer and art director

Manage a visual identity project from the idea to its development

  • Spanish with subtitles in English
  • 100% Positive reviews (82)
  • 1324 students
Art Direction and Gastronomic Branding

Manage a visual identity project from the idea to its development


Spanish with subtitles in English
  • 100% Positive reviews (82)
  • 1324 students
  • Online and at your own pace
  • Audio: Spanish
  • Level: Beginner
  • 19 Lessons (2h 41m)
  • Available from the app
  • Spanish, English, Portuguese, German, French, Italian
  • Unlimited access forever

Unlike other identity projects, in gastronomy, branding must be aligned with the purpose of the chef and the experience he seeks to convey. Mónica Reyes is a graphic designer and freelance art director and has specialized in gastronomic branding, which has allowed her to work on projects of international relevance such as the Peruvian restaurant Usquyu, located in Kuwait.

In this course you will learn the whole process of creating the visual identity of a project related to gastronomy; from the previous stage to the design, where you will see how to work with the client based on their budget, to count the hours that you will dedicate to each stage and to integrate other professionals in case the project requires it. From a culinary proposal, starting from the client's brief, you will develop a whole visual universe so that the experience flows through the senses.

About this course

Course table of contents

  • U1
    U1. Introduction
  • U2
    U2. Management of branding for freelancers
  • U3
    U3. Preparing to design
  • U4
    U4. Designing
  • U5
    U5. After designing
  • FP
    FP Final Project
View details

The first thing you will do is learn more about the work of Monica Reyes, who will talk about her influences and her professional career.

Then I will give you some clues to help you better understand the work of a graphic designer and freelance art director: what should you take into account when working with the client, what materials do you need to work, how to prepare a budget, how to organize your team, your schedule and what files you must deliver according to the budget.

Next, you will work on identifying the personality of the brand for which you have to design and then you will create your inspiration moodboard.

You will design the logo, select the color palette, the typography and create a series of illustrations and visual elements to enrich the visual identity of your gastronomic branding project.

Then you will see how to apply the visual universe that you have just created in different supports and Monica will give you some tips for low budget projects.

Finally, you will discover the best way to present the whole concept to your client and the most appropriate way to send the files.

What is this course's project?

You will develop the visual identity and art direction of a culinary project. Mónica will develop the visual identity of a food truck, although you can choose any gastronomic branding project that you have in mind.

Projects by course students

Who is it for?

To designers, art directors, gastronomic entrepreneurs and anyone interested in learning to transfer flavors to a branding project.

What you need

No previous knowledge of branding is necessary, although you must have notions of Adobe Illustrator and Photoshop in order to design and capture all the ideas that you can think of when creating the brand image of the project.

With respect to the materials you will need a computer in which you must have installed Adobe Photoshop and Illustrator or any other program of image editing and design.


Reviews

1324 Students
82 Reviews
100% Positive ratings

Mónica Reyes Samanamú

TeacherPro
Graphic designer and art director

Monica Reyes has been working as a graphic designer and independent art director for more than five years. During this time he has worked in almost all fields of brand communication strategy, including identity, but also product design, packaging, photography, fashion research and trends, etc.

Working with clients from different cultures and backgrounds has allowed him to stimulate learning exchanges and improve his perception of design. He has collaborated with clients from Lima, Buenos Aires, Madrid, Montreal, Miami, Kuwait and São Paulo, working with large international organizations and small emerging companies, which has represented challenges and unique personal rewards.


Contents

  • U1

    Introduction

    • Presentation
    • Influences
  • U2

    Management of branding for freelancers

    • How has branding evolved?
    • Check list
    • Branding process being freelance
    • List of deliverables: high budget vs. low budget
  • U3

    Preparing to design

    • Team building and schedule - part 1
    • Team building and schedule - part 2
    • Alignment: Brief and keywords
    • Moodboards
  • U4

    Designing

    • Palette of colors and materials
    • Logo
    • Typographies
    • Graphic system
    • Application to final pieces
    • Application to space
    • Alternative platforms
  • U5

    After designing

    • How to make the pass of the final files
    • recommendations
  • FP

    Final Project

    • Final project

This Is What Domestika Courses Are Like

  • Learn at Your Own Pace

    Enjoy learning from home without a set schedule. You set your own timetable.

  • Learn From the Best

    Learn valuable methods and techniques explained by top experts in the creative sector.

  • Expert Instructors

    Each instructor teaches only what she/he does best, conveying true passion and excellence in every lesson.

  • Certificate Pro

    Demonstrate your course attendance with a certificate signed by the teacher. Get it with your Domestika PRO subscription

  • Front Row Seats

    Videos of the highest quality ensure that you don't miss a single detail. With unlimited access, you can watch them over and over.

  • Share Knowledge

    Ask questions, request feedback, offer solutions. Share learning with other students in the community.

  • Creative Community

    More than 5M creatives and growing. Domestika is the place to share and learn what you love.

  • Professionally Developed Courses

    We selected top creatives and a team of experts to develop the courses. The result? You'll feel like you're working side by side with leading professionals.


Frequently Asked Questions

  • Domestika's courses are online classes that provide you with the tools and skills you need for completing a specific final project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the instructor and other users, thus creating a dynamic course community.

  • The course is 100% online, so once they are published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.

  • The courses are divided into different units, each one includes lessons, informational texts, tasks and practice exercises to carry out your project step by step, with additional complementary resources and downloads. You will also have access to an exclusive forum where you can interact with the instructor and other students, and share your work and your course project, thus creating a community around the course itself.

  • You can now redeem the course you received, just access redeeming page to enter your gift code and redeem it.

Art Direction and Gastronomic Branding. A Design course by Mónica Reyes Samanamú

Art Direction and Gastronomic Branding

A course by Mónica Reyes Samanamú
Graphic designer and art director. Lima District, Peru.
Joined October 2018
  • 100% Positive reviews (82)
  • 1324 students