Art Direction and Gastronomic Branding
A course by Mónica Reyes Samanamú , Graphic designer and art director
Manage a visual identity project from the idea to its development
Unlike other identity projects, in gastronomy, branding must be aligned with the purpose of the chef and the experience he seeks to convey. Mónica Reyes is a graphic designer and freelance art director and has specialized in gastronomic branding, which has allowed her to work on projects of international relevance such as the Peruvian restaurant Usquyu, located in Kuwait.
In this course you will learn the whole process of creating the visual identity of a project related to gastronomy; from the previous stage to the design, where you will see how to work with the client based on their budget, to count the hours that you will dedicate to each stage and to integrate other professionals in case the project requires it. From a culinary proposal, starting from the client's brief, you will develop a whole visual universe so that the experience flows through the senses.
What will you learn in this online course?
19 lessons & 13 downloads
- 99% positive reviews (133)
- 2,986 students
- 19 lessons (2h 41m)
- 13 additional resources (3 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch · Turkish · Romanian · Indonesian
- Level: Beginner
- Unlimited access forever
What is this course's project?
You will develop the visual identity and art direction of a culinary project. Mónica will develop the visual identity of a food truck, although you can choose any gastronomic branding project that you have in mind.
Projects by course students
Who is this online course for?
To designers, art directors, gastronomic entrepreneurs and anyone interested in learning to transfer flavors to a branding project.
Requirements and materials
No previous knowledge of branding is necessary, although you must have notions of Adobe Illustrator and Photoshop in order to design and capture all the ideas that you can think of when creating the brand image of the project.
With respect to the materials you will need a computer in which you must have installed Adobe Photoshop and Illustrator or any other program of image editing and design.
Reviews
Mónica Reyes Samanamú
A course by Mónica Reyes Samanamú
Monica Reyes has been working as a graphic designer and independent art director for more than five years. During this time he has worked in almost all fields of brand communication strategy, including identity, but also product design, packaging, photography, fashion research and trends, etc.
Working with clients from different cultures and backgrounds has allowed him to stimulate learning exchanges and improve his perception of design. He has collaborated with clients from Lima, Buenos Aires, Madrid, Montreal, Miami, Kuwait and São Paulo, working with large international organizations and small emerging companies, which has represented challenges and unique personal rewards.
Content
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U1
Introduction
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Presentation
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Influences
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U2
Management of branding for freelancers
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How has branding evolved?
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Check list
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Branding process being freelance
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List of deliverables: high budget vs. low budget
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U3
Preparing to design
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Team building and schedule - part 1
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Team building and schedule - part 2
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Alignment: Brief and keywords
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Moodboards
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U4
Designing
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Palette of colors and materials
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Logo
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Typographies
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Graphic system
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Application to final pieces
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Application to space
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Alternative platforms
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U5
After designing
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How to make the pass of the final files
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recommendations
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FP
Final project
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Final project
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What to expect from a Domestika course
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FAQs
What are Domestika's online courses?
Domestika courses are online classes that allow you to learn new skills and create incredible projects. All our courses include the opportunity to share your work with other students and/or teachers, creating an active learning community. We offer different formats:
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What do Domestika's courses include?
The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.
Have you been given a course?
You can redeem the course you received by accessing the redeeming page and entering your gift code.
Terminé el curso y pude realizar el rebranding de mi marca y lograr la identidad de marca que tanto deseaba. Además incorporé conocimientos que puedo aplicar para poder trabajar de manera independiente. Me gustó el curso, muy interesante y bien explicado.
Me gusta mucho el conocimiento y las ganas de poder enseñar hacia los demás. Aún no acabo el curso, pero lo estoy entendiendo super bien y llevando a la par con un proyecto creativo que estoy desarrollando.
I got some useful information, but it was not what l expected reading the caption.
It was supposed to have Italian subtitles, but I reported this issue for four days without resolution—just a suggestion to "check the FAQs."
The course was listed at X, but I paid more.
Me gusto mucho, esta bastante explicito y super entendible para los que no somos de esta rama, lo recomiendo
Estoy estudiando branding y pienso focalizarme en restaurantes u hoteles. Por eso me gustó este curso. La profesora explica muy bien. Lo recomiendo.