Art Direction and Gastronomic Branding
A course by Mónica Reyes SamanamúGraphic designer and art director
A course by Mónica Reyes Samanamú, Graphic designer and art director
Manage a visual identity project from the idea to its development
Unlike other identity projects, in gastronomy, branding must be aligned with the purpose of the chef and the experience he seeks to convey. Mónica Reyes is a graphic designer and freelance art director and has specialized in gastronomic branding, which has allowed her to work on projects of international relevance such as the Peruvian restaurant Usquyu, located in Kuwait.
In this course you will learn the whole process of creating the visual identity of a project related to gastronomy; from the previous stage to the design, where you will see how to work with the client based on their budget, to count the hours that you will dedicate to each stage and to integrate other professionals in case the project requires it. From a culinary proposal, starting from the client's brief, you will develop a whole visual universe so that the experience flows through the senses.
What will you learn in this online course?
19 lessons & 13 downloads
How has branding evolved?
17 minutes, 4 seconds
Check list
4 minutes, 25 seconds
Branding process being freelance
10 minutes, 40 seconds
List of deliverables: high budget vs. low budget
8 minutes, 27 seconds
Team building and schedule - part 1
12 minutes, 49 seconds
Team building and schedule - part 2
8 minutes, 42 seconds
What's included in this course?
The first thing you will do is learn more about the work of Monica Reyes, who will talk about her influences and her professional career.
Then I will give you some clues to help you better understand the work of a graphic designer and freelance art director: what should you take into account when working with the client, what materials do you need to work, how to prepare a budget, how to organize your team, your schedule and what files you must deliver according to the budget.
Next, you will work on identifying the personality of the brand for which you have to design and then you will create your inspiration moodboard.
You will design the logo, select the color palette, the typography and create a series of illustrations and visual elements to enrich the visual identity of your gastronomic branding project.
Then you will see how to apply the visual universe that you have just created in different supports and Monica will give you some tips for low budget projects.
Finally, you will discover the best way to present the whole concept to your client and the most appropriate way to send the files.
What is this course's project?
You will develop the visual identity and art direction of a culinary project. Mónica will develop the visual identity of a food truck, although you can choose any gastronomic branding project that you have in mind.
Projects by course students
Who is this online course for?
To designers, art directors, gastronomic entrepreneurs and anyone interested in learning to transfer flavors to a branding project.
Requirements and materials
No previous knowledge of branding is necessary, although you must have notions of Adobe Illustrator and Photoshop in order to design and capture all the ideas that you can think of when creating the brand image of the project.
With respect to the materials you will need a computer in which you must have installed Adobe Photoshop and Illustrator or any other program of image editing and design.
Reviews
- 5 months ago
Me gustó mucho,excelente maetra
- 8 months ago
Terminé el curso y pude realizar el rebranding de mi marca y lograr la identidad de marca que tanto deseaba. Además incorporé conocimientos que puedo aplicar para poder trabajar de manera independiente. Me gustó el curso, muy interesante y bien explicado.
- 1 year ago
Me gusta mucho el conocimiento y las ganas de poder enseñar hacia los demás. Aún no acabo el curso, pero lo estoy entendiendo super bien y llevando a la par con un proyecto creativo que estoy desarrollando.
- 1 year ago
I got some useful information, but it was not what l expected reading the caption. It was supposed to have Italian subtitles, but I reported this issue for four days without resolution—just a suggestion to "check the FAQs." The course was listed at X, but I paid more.
- 1 year ago
Me gusto mucho, esta bastante explicito y super entendible para los que no somos de esta rama, lo recomiendo
Her practice is marked by an international perspective, having lived and worked in major cultural and gastronomic capitals such as Lima, Montreal, Madrid, and Buenos Aires. She is fluent in Spanish, English, and French, and collaborates with a wide variety of clients, from large hospitality groups to independent Michelin-level chefs, providing a refined balance between strategy, narrative, and execution. Through her work, Mónica explores branding as a tool to express identity with depth, emotion, and contemporary relevance.
Content
- U1
Introduction
- Presentation
- Influences
- U2
Management of branding for freelancers
- How has branding evolved?
- Check list
- Branding process being freelance
- List of deliverables: high budget vs. low budget
- U3
Preparing to design
- Team building and schedule - part 1
- Team building and schedule - part 2
- Alignment: Brief and keywords
- Moodboards
- U4
Designing
- Palette of colors and materials
- Logo
- Typographies
- Graphic system
- Application to final pieces
- Application to space
- Alternative platforms
- U5
After designing
- How to make the pass of the final files
- recommendations
- FP
Final project
- Final project
What to expect from a Domestika course
Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
Certificates
PLUSIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
This course is aimed at intermediate designers who want to specialize in visual identity and branding for restaurants and gastronomic projects.
Basic graphic design knowledge, familiarity with digital tools, and prior experience in visual identity projects are recommended.
You’ll learn how to craft memorable visual identities, design flexible logos, create packaging, manage budgets, and apply marketing and storytelling strategies in gastronomic projects.
Includes logo and icon design, color palettes, typography, signage, tasting menus, packaging, printed materials, and social media templates.
Essential pieces like logos, color palettes, and menus are prioritized, with deliveries divided into phases to optimize resources and ensure the brand launch.
Yes, the course covers creating flexible, dynamic brands that adapt visual identity for social media, packaging, and physical spaces.
You’ll learn how to define and express brand values and personality using storytelling and visual poetry to set the restaurant apart and build its reputation.