Art Direction and Gastronomic Branding
Graphic system
A course by Mónica Reyes Samanamú , Graphic designer and art director
About the video: Graphic system
Overview
“In this lesson we will develop the graphic system of our branding project”
In this video lesson Mónica Reyes Samanamú addresses the topic: Graphic system, which is part of the Domestika online course: Art Direction and Gastronomic Branding. Manage a visual identity project from the idea to its development.
Partial transcription of the video
“We already have everything we need to develop our graphic system. In this lesson we are going to learn how to develop the universe of the brand with our concept and objectives in mind. We already have the texture for our grease paper and we have the fonts that we have selected. We have selected a mix of retro half typefaces and handmade with others that are modern, cleaner. There is a feeling of chaos, but there is a homogeneous texture which works quite well. Now let's talk about the system of our identity. A graphic system it is a series of elements that coexist with each other to be able...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Art Direction and Gastronomic Branding
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Category
Design -
Areas
Branding & Identity, Design, Graphic Design
Mónica Reyes Samanamú
A course by Mónica Reyes Samanamú
Monica Reyes has been working as a graphic designer and independent art director for more than five years. During this time he has worked in almost all fields of brand communication strategy, including identity, but also product design, packaging, photography, fashion research and trends, etc.
Working with clients from different cultures and backgrounds has allowed him to stimulate learning exchanges and improve his perception of design. He has collaborated with clients from Lima, Buenos Aires, Madrid, Montreal, Miami, Kuwait and São Paulo, working with large international organizations and small emerging companies, which has represented challenges and unique personal rewards.
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- 2,727 students
- 19 lessons (2h 41m)
- 13 additional resources (3 files)
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- Available on the app
- Audio: Spanish
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- Level: Beginner
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