Art Direction and Gastronomic Branding
Moodboards
A course by Mónica Reyes Samanamú , Graphic designer and art director
About the video: Moodboards
Overview
“Here you can measure the communication tone, the colors, the sensations that you want to transmit with the brand. This will give you the ingredients to be able to design fluidly. ”
In this video lesson Mónica Reyes Samanamú addresses the topic: Moodboards, which is part of the Domestika online course: Art Direction and Gastronomic Branding. Manage a visual identity project from the idea to its development.
Partial transcription of the video
“Hi guys. In this class we will learn to develop "moodboards" based on keywords that will help us organize our ideas and begin to generate visual universes aligned to the concept. To start, a "moodboard" or an inspiration "board" is a composition of images that together seek to evoke or project a particular style. These images can be photographs, samples of materials, fonts, color palettes, illustrations and descriptive words, everything that helps us show what direction we want to take with our project. Let's remember that until now we have rewrote the "brief" of the client in our own words...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Art Direction and Gastronomic Branding
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Category
Design -
Areas
Branding & Identity, Design, Graphic Design
Mónica Reyes Samanamú
A course by Mónica Reyes Samanamú
Monica Reyes has been working as a graphic designer and independent art director for more than five years. During this time he has worked in almost all fields of brand communication strategy, including identity, but also product design, packaging, photography, fashion research and trends, etc.
Working with clients from different cultures and backgrounds has allowed him to stimulate learning exchanges and improve his perception of design. He has collaborated with clients from Lima, Buenos Aires, Madrid, Montreal, Miami, Kuwait and São Paulo, working with large international organizations and small emerging companies, which has represented challenges and unique personal rewards.
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- 2,727 students
- 19 lessons (2h 41m)
- 13 additional resources (3 files)
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- Audio: Spanish
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- Level: Beginner
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