Art Direction and Gastronomic Branding
Team building and schedule - part 2
A course by Mónica Reyes Samanamú , Graphic designer and art director
About the video: Team building and schedule - part 2
Overview
“I will apply these concepts to the branding project that I am developing, a Latin American foodtruck! Remember that this process can be applied to any branding project! ”
In this video lesson Mónica Reyes Samanamú addresses the topic: Team building and schedule - part 2, which is part of the Domestika online course: Art Direction and Gastronomic Branding. Manage a visual identity project from the idea to its development.
Partial transcription of the video
“As I had told you, we will apply from now on all our topics that we have discussed to a project that we will develop, and it is the brand identity of a "foodtruck". The project has three characteristics. First, that he is an entrepreneur who is just starting and then you don't have too much budget to invest. Would you like us to suggest a way to have a strong brand image, but does not require too much investment on your part. So I propose a list deliverables that considers the most important pieces and more versatile for him. So the "foodtruck" it is the life of the project, it has to be co...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Art Direction and Gastronomic Branding
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Category
Design -
Areas
Branding & Identity, Design, Graphic Design
Mónica Reyes Samanamú
A course by Mónica Reyes Samanamú
Monica Reyes has been working as a graphic designer and independent art director for more than five years. During this time he has worked in almost all fields of brand communication strategy, including identity, but also product design, packaging, photography, fashion research and trends, etc.
Working with clients from different cultures and backgrounds has allowed him to stimulate learning exchanges and improve his perception of design. He has collaborated with clients from Lima, Buenos Aires, Madrid, Montreal, Miami, Kuwait and São Paulo, working with large international organizations and small emerging companies, which has represented challenges and unique personal rewards.
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- 19 lessons (2h 41m)
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- Audio: Spanish
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- Level: Beginner
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