Art Direction and Gastronomic Branding
How has branding evolved?
A course by Mónica Reyes Samanamú , Graphic designer and art director
About the video: How has branding evolved?
Overview
“In this lesson I will explain to you that branding is much more than a logo. You will realize that the identity of a brand is composed of a whole graphic system and a concept that must be breathed on all its platforms. ”
In this video lesson Mónica Reyes Samanamú addresses the topic: How has branding evolved?, which is part of the Domestika online course: Art Direction and Gastronomic Branding. Manage a visual identity project from the idea to its development.
Partial transcription of the video
“Hi guys. In this lesson we will talk about how branding has evolved and how brands should be open to change to stay current over time. Before discussing more detailed topics, I would like to take a few minutes to see in general features how is it that brand identity, branding, logo management and business communication It has come to where it is today. "Branding" is a subject that is constantly changing, constantly evolving and that is formed for the different styles of consumption that has been having the population throughout history. As our consumption habits have changed The way in whic...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Art Direction and Gastronomic Branding
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Category
Design -
Areas
Branding & Identity, Design, Graphic Design
Mónica Reyes Samanamú
A course by Mónica Reyes Samanamú
Monica Reyes has been working as a graphic designer and independent art director for more than five years. During this time he has worked in almost all fields of brand communication strategy, including identity, but also product design, packaging, photography, fashion research and trends, etc.
Working with clients from different cultures and backgrounds has allowed him to stimulate learning exchanges and improve his perception of design. He has collaborated with clients from Lima, Buenos Aires, Madrid, Montreal, Miami, Kuwait and São Paulo, working with large international organizations and small emerging companies, which has represented challenges and unique personal rewards.
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- 19 lessons (2h 41m)
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- Audio: Spanish
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- Level: Beginner
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