Art Direction and Gastronomic Branding
Course final project
A course by Mónica Reyes Samanamú , Graphic designer and art director
About the final project for: Art Direction and Gastronomic Branding
Final project
“You have reached the end of the course! I hope that the content has helped you to have an idea of how brands are called to interact with their target today and how branding projects can be carried out when one is independent. I am happy to have been able to share what I have learned throughout my years of experience and I hope it will help you to make your design processes more fluid and that you can enjoy and grow in this exciting field. Remember that people seek experiences that enrich their lives, that they can share and remember with pleasure. The way brands reach the hearts of people is through the experiences they provide. Remember, also, that they can perceive if our actions are authentic or forced. We must earn their trust by being authentic, establishing a positive purpose and staying honest and consistent with him. Looking for creative ways to surprise them, avoiding falling into predictability ... That way we'll keep their interest !. Thank you very much for having accompanied me and I look forward to seeing your final project. I apologize if I am slow to respond, I usually have many emails from my clients, but I will do my best to attend to them quickly. It will also be very interesting to see the type of feedback that occurs between you, remember that sharing and seeing the work of others enriches us very much. Thank you! ”
Partial transcription of the video
“Hello everyone. We have reached the end of the course, but before saying goodbye let's see a summary of what we have seen. To start, I told them about how I became a freelance art director, we talked about the evolution of branding and I shared a checklist to generate relevant brands. Then, I told them about the advantages and challenges of developing identity projects being independent and we talked copper how to build deliverables of teams and schedules. Then, we saw the step by step to develop an identity project. In this case I applied it to a "foodtruck" of Latin streetfood, but you co...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Art Direction and Gastronomic Branding
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Category
Design -
Areas
Branding & Identity, Design, Graphic Design
Mónica Reyes Samanamú
A course by Mónica Reyes Samanamú
Monica Reyes has been working as a graphic designer and independent art director for more than five years. During this time he has worked in almost all fields of brand communication strategy, including identity, but also product design, packaging, photography, fashion research and trends, etc.
Working with clients from different cultures and backgrounds has allowed him to stimulate learning exchanges and improve his perception of design. He has collaborated with clients from Lima, Buenos Aires, Madrid, Montreal, Miami, Kuwait and São Paulo, working with large international organizations and small emerging companies, which has represented challenges and unique personal rewards.
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- 2,727 students
- 19 lessons (2h 41m)
- 13 additional resources (3 files)
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- Audio: Spanish
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- Level: Beginner
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