Art Direction and Gastronomic Branding
Palette of colors and materials
A course by Mónica Reyes Samanamú , Graphic designer and art director
About the video: Palette of colors and materials
Overview
“From the moodboards, we will define the color palette of our project. ”
In this video lesson Mónica Reyes Samanamú addresses the topic: Palette of colors and materials, which is part of the Domestika online course: Art Direction and Gastronomic Branding. Manage a visual identity project from the idea to its development.
Partial transcription of the video
“In this lesson we will define the color palette and materials considering our keywords And our research. We had the presentation with the client and now I'm going to show you how I put together the presentations. This is my file. After the first presentation, the client decided to choose this path where we bet on the color, the mixture of fonts and for having this vibrant character transmitted with intense colors and balanced with black color to have an interesting, modern balance and generate that feeling that we are a brand which is not only taking the elements of the street, but it’s giv...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Art Direction and Gastronomic Branding
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Category
Design -
Areas
Branding & Identity, Design, Graphic Design
Mónica Reyes Samanamú
A course by Mónica Reyes Samanamú
Monica Reyes has been working as a graphic designer and independent art director for more than five years. During this time he has worked in almost all fields of brand communication strategy, including identity, but also product design, packaging, photography, fashion research and trends, etc.
Working with clients from different cultures and backgrounds has allowed him to stimulate learning exchanges and improve his perception of design. He has collaborated with clients from Lima, Buenos Aires, Madrid, Montreal, Miami, Kuwait and São Paulo, working with large international organizations and small emerging companies, which has represented challenges and unique personal rewards.
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- 2,727 students
- 19 lessons (2h 41m)
- 13 additional resources (3 files)
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- Available on the app
- Audio: Spanish
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- Level: Beginner
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