Art Direction and Gastronomic Branding
Typographies
A course by Mónica Reyes Samanamú , Graphic designer and art director
About the video: Typographies
Overview
“Now we will select the fonts of support for our identity ”
In this video lesson Mónica Reyes Samanamú addresses the topic: Typographies, which is part of the Domestika online course: Art Direction and Gastronomic Branding. Manage a visual identity project from the idea to its development.
Partial transcription of the video
“Hi. In this lesson we are going to talk about how to select the fonts that will support our identity. I had made a selection of fonts with a little wink to this vintage medium theme, to the hand-made theme, like what you usually see in the street. And when I did that, I realized that, although it seemed to me that they had lot of personality and character and that they could contribute, I did not think they were ideal for the logo, because the logo preferred it to be a signature with a cleaner typeface and thus be able to highlight the other elements of the identity, very easy to read ... A...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Art Direction and Gastronomic Branding
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Category
Design -
Areas
Branding & Identity, Design, Graphic Design
Mónica Reyes Samanamú
A course by Mónica Reyes Samanamú
Monica Reyes has been working as a graphic designer and independent art director for more than five years. During this time he has worked in almost all fields of brand communication strategy, including identity, but also product design, packaging, photography, fashion research and trends, etc.
Working with clients from different cultures and backgrounds has allowed him to stimulate learning exchanges and improve his perception of design. He has collaborated with clients from Lima, Buenos Aires, Madrid, Montreal, Miami, Kuwait and São Paulo, working with large international organizations and small emerging companies, which has represented challenges and unique personal rewards.
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- 19 lessons (2h 41m)
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- Audio: Spanish
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- Level: Beginner
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