Art Direction and Gastronomic Branding
Alignment: Brief and keywords
A course by Mónica Reyes Samanamú , Graphic designer and art director
About the video: Alignment: Brief and keywords
Overview
“The alignment stage is perhaps the most important, since it will give you the necessary information base to then freely explore design options, having clear guidelines to follow. ”
In this video lesson Mónica Reyes Samanamú addresses the topic: Alignment: Brief and keywords, which is part of the Domestika online course: Art Direction and Gastronomic Branding. Manage a visual identity project from the idea to its development.
Partial transcription of the video
“Hello again. In the next lesson we are going to talk about the most important stage of the design process, because we are going to align with our client and with our concept to have clear guidelines at the time of design. For me, the alignment stage is the most important, because it is where it allows me to introduce the client some notions of how I see the brand coming to life, What is the strategy that seems most appropriate to me? and I can converse with him on a visual basis so that he can tell me what he feels; if you feel identified, if you feel comfortable or if there is something in...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Art Direction and Gastronomic Branding
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Category
Design -
Areas
Branding & Identity, Design, Graphic Design
Mónica Reyes Samanamú
A course by Mónica Reyes Samanamú
Monica Reyes has been working as a graphic designer and independent art director for more than five years. During this time he has worked in almost all fields of brand communication strategy, including identity, but also product design, packaging, photography, fashion research and trends, etc.
Working with clients from different cultures and backgrounds has allowed him to stimulate learning exchanges and improve his perception of design. He has collaborated with clients from Lima, Buenos Aires, Madrid, Montreal, Miami, Kuwait and São Paulo, working with large international organizations and small emerging companies, which has represented challenges and unique personal rewards.
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- 19 lessons (2h 41m)
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- Audio: Spanish
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- Level: Beginner
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