Art Direction and Gastronomic Branding
Check list
A course by Mónica Reyes Samanamú , Graphic designer and art director
About the video: Check list
Overview
“Now you will learn that the personality of a brand is not created. This is identified and then counted creatively and consistently. In this lesson, I give you a checklist that will help you identify if you are doing things right, or not. ”
In this video lesson Mónica Reyes Samanamú addresses the topic: Check list, which is part of the Domestika online course: Art Direction and Gastronomic Branding. Manage a visual identity project from the idea to its development.
Partial transcription of the video
“In this lesson I have prepared a practical guide with which we can guide ourselves to build relevant and memorable brands. Since we have seen examples of memorable brands and that, In addition, they have known how to remain current over time, I have prepared a "checklist" that you can take as a reference when creating a brand or when they want to implement a brand they have already created. It is a list of aspects to take into account that it goes from the inside out. The first point, which is the basis of everything, is honesty. A brand should not pretend to be who it is not. We must take ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Art Direction and Gastronomic Branding
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Category
Design -
Areas
Branding & Identity, Design, Graphic Design
Mónica Reyes Samanamú
A course by Mónica Reyes Samanamú
Monica Reyes has been working as a graphic designer and independent art director for more than five years. During this time he has worked in almost all fields of brand communication strategy, including identity, but also product design, packaging, photography, fashion research and trends, etc.
Working with clients from different cultures and backgrounds has allowed him to stimulate learning exchanges and improve his perception of design. He has collaborated with clients from Lima, Buenos Aires, Madrid, Montreal, Miami, Kuwait and São Paulo, working with large international organizations and small emerging companies, which has represented challenges and unique personal rewards.
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- 2,727 students
- 19 lessons (2h 41m)
- 13 additional resources (3 files)
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- Audio: Spanish
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- Level: Beginner
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