Art Direction and Gastronomic Branding
Logo
A course by Mónica Reyes Samanamú , Graphic designer and art director
About the video: Logo
Overview
“In this lesson we will develop the logo of our project. We will see how to choose and, eventually, present the logo, seeking to convey the sensation of the brand. ”
In this video lesson Mónica Reyes Samanamú addresses the topic: Logo, which is part of the Domestika online course: Art Direction and Gastronomic Branding. Manage a visual identity project from the idea to its development.
Partial transcription of the video
“In this lesson we begin to design our identity and logo Now let's apply Everything we talked about in the previous lessons. Now let's see how we begin to propose The graphic proposal. What I usually do when I begin to discover the paths that it will take an identity is to try the fonts that I have within my reach, try words that remind me to the brand, the same brand name ... I try different fonts. For example, here. These typefaces you can download them from DaFont, from Foundries, you can also search MyFonts ... I will leave a list of websites where you can search for fonts in the class m...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Art Direction and Gastronomic Branding
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Category
Design -
Areas
Branding & Identity, Design, Graphic Design
Mónica Reyes Samanamú
A course by Mónica Reyes Samanamú
Monica Reyes has been working as a graphic designer and independent art director for more than five years. During this time he has worked in almost all fields of brand communication strategy, including identity, but also product design, packaging, photography, fashion research and trends, etc.
Working with clients from different cultures and backgrounds has allowed him to stimulate learning exchanges and improve his perception of design. He has collaborated with clients from Lima, Buenos Aires, Madrid, Montreal, Miami, Kuwait and São Paulo, working with large international organizations and small emerging companies, which has represented challenges and unique personal rewards.
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- 2,727 students
- 19 lessons (2h 41m)
- 13 additional resources (3 files)
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- Audio: Spanish
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- Level: Beginner
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