Art Direction for Instagram: Design a Striking Social Media Feed
Mood Board and Visual Research 2
A course by Ben Mottershead , Creative Director
About the video: Mood Board and Visual Research 2
Overview
“Now, I will begin with the curation process of the images and I'll talk about the importance of guiding your client. Then, I will create the mood board using Adobe InDesign, but you can use any software you feel comfortable with.”
In this video lesson Ben Mottershead addresses the topic: Mood Board and Visual Research 2, which is part of the Domestika online course: Art Direction for Instagram: Design a Striking Social Media Feed. Learn how to curate your social media to represent your brand’s voice by creating a visually striking content strategy .
Partial transcription of the video
“ Mood Board and Visual Research I have now been through a few various sites, books, etc. that we have in close proximity on the internet and I have pulled imagery out that I feel best relate to the strategy that we have worked out for the Wigs for Heroes brand. All of this imagery relates back to the initial client conversation I had with Wigs for Heroes along with the strategic directions they want to head in like bold, vibrant, confident, and playful. How we work within the company is we would often pull all the visuals into a top-line folder like this, so it's all in one place. Then wha...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Art Direction for Instagram: Design a Striking Social Media Feed
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Category
Design, Marketing & Business -
Areas
Design, Instagram, Instagram Marketing
Ben Mottershead
A course by Ben Mottershead
Ben Mottershead is a London-based designer and the founder of Never Dull Studio, a forward-thinking design agency that emphasizes audience-first strategies. With a rich background in branding, graphic design, and animation, Ben crafts engaging experiences for brands that prioritize genuine connections with their audiences. His journey began in the events industry, where he learned the importance of viewing audiences as individuals with ambitions and desires rather than mere metrics. This ethos has become central to his work, particularly in social media, where authenticity and engagement are key.
Ben's career has seen him work across various sectors, from entertainment to digital and web design. His experience with ADHD has shaped his approach, leading him to start his own agency where playful, gamified design takes center stage. A lecturer at the University of Hertfordshire and an industry consultant, Ben shares his expertise on topics like overcoming failure and mental health awareness. His passion for social media is evident in his belief that it is a platform for experimentation and creativity, offering opportunities to push boundaries and explore new styles.
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- 587 students
- 15 lessons (3h 24m)
- 20 additional resources (9 files)
- Online and at your own pace
- Available on the app
- Audio: English, Spanish
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
