Art Direction for Instagram: Design a Striking Social Media Feed
Course final project
A course by Ben Mottershead , Creative Director
About the final project for: Art Direction for Instagram: Design a Striking Social Media Feed
Creative Content Creation with Graphic Design
“Congratulations! You have finished the course. Thank you for joining! I hope you have enjoyed the process and learned a lot about content creation and Instagram posts. Now, I would like to remind you of the main steps you need to follow to complete the final project: Research the client Start with researching your client to gain a thorough understanding of who they are, where their brand lives, and what their goals are. Define the content pillars Develop 5 content pillars off the back of your strategic research. These can be top-line but should feel specific to the client's aims, features, and objectives. Work on the mood board Create your mood board and start to paint a visual picture for how your designs will look.
Partial transcription of the video
“ Final Project We've reached the end. Thank you for taking part and I hope you had a lot of fun in the process, and you feel more confident when dealing with your own clients or work when it comes to designing a stand-out Instagram feed. First, we familiarised ourselves with Instagram. You may have known, but if you didn't, I hope you feel comfortable on the platform. We saw how you can better get to know a client, the questions to ask them, and how important it is to look at Instagram and also every platform they currently inhabit as a brand or as a personality. We saw how a client can pr...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Art Direction for Instagram: Design a Striking Social Media Feed
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Category
Design, Marketing & Business -
Areas
Design, Instagram, Instagram Marketing
Ben Mottershead
A course by Ben Mottershead
Ben Mottershead is a London-based designer and the founder of Never Dull Studio, a forward-thinking design agency that emphasizes audience-first strategies. With a rich background in branding, graphic design, and animation, Ben crafts engaging experiences for brands that prioritize genuine connections with their audiences. His journey began in the events industry, where he learned the importance of viewing audiences as individuals with ambitions and desires rather than mere metrics. This ethos has become central to his work, particularly in social media, where authenticity and engagement are key.
Ben's career has seen him work across various sectors, from entertainment to digital and web design. His experience with ADHD has shaped his approach, leading him to start his own agency where playful, gamified design takes center stage. A lecturer at the University of Hertfordshire and an industry consultant, Ben shares his expertise on topics like overcoming failure and mental health awareness. His passion for social media is evident in his belief that it is a platform for experimentation and creativity, offering opportunities to push boundaries and explore new styles.
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- 587 students
- 15 lessons (3h 24m)
- 20 additional resources (9 files)
- Online and at your own pace
- Available on the app
- Audio: English, Spanish
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
