Art Direction for Instagram: Design a Striking Social Media Feed
Exercise: A Day in the Life
A course by Ben Mottershead , Creative Director
About the video: Exercise: A Day in the Life
Overview
“Strategy is one of the most important aspects of any design project. Without defining a strategy, you can't have the strong foundations required to build meaningful, purpose-led designs. In this lesson, I will guide you through a number of audience-focused exercises to help kick-start your social strategy. ”
In this video lesson Ben Mottershead addresses the topic: Exercise: A Day in the Life, which is part of the Domestika online course: Art Direction for Instagram: Design a Striking Social Media Feed. Learn how to curate your social media to represent your brand’s voice by creating a visually striking content strategy .
Partial transcription of the video
“ Exercise: A Day in the Life In this lesson, we will now undertake an audience-first strategy exercise to help build on top of the existing strategy we've completed and start to take your project in a further direction towards a purpose-led design. The exercise we'll be undertaking is "A Day in the Life of." This is a fun gamified approach to help strengthen the relationship with your client, spark that extra conversation, and also have a bit more fun in the strategy section of the course. The purpose of this is to refine and build a clear idea of the audience your client is speaking to. I...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Art Direction for Instagram: Design a Striking Social Media Feed
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Category
Design, Marketing & Business -
Areas
Design, Instagram, Instagram Marketing
Ben Mottershead
A course by Ben Mottershead
Ben Mottershead is a London-based designer and the founder of Never Dull Studio, a forward-thinking design agency that emphasizes audience-first strategies. With a rich background in branding, graphic design, and animation, Ben crafts engaging experiences for brands that prioritize genuine connections with their audiences. His journey began in the events industry, where he learned the importance of viewing audiences as individuals with ambitions and desires rather than mere metrics. This ethos has become central to his work, particularly in social media, where authenticity and engagement are key.
Ben's career has seen him work across various sectors, from entertainment to digital and web design. His experience with ADHD has shaped his approach, leading him to start his own agency where playful, gamified design takes center stage. A lecturer at the University of Hertfordshire and an industry consultant, Ben shares his expertise on topics like overcoming failure and mental health awareness. His passion for social media is evident in his belief that it is a platform for experimentation and creativity, offering opportunities to push boundaries and explore new styles.
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- 587 students
- 15 lessons (3h 24m)
- 20 additional resources (9 files)
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- Audio: English, Spanish
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- Level: Beginner
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