Art Direction for Instagram: Design a Striking Social Media Feed
Researching the Client
A course by Ben Mottershead , Creative Director
About the video: Researching the Client
Overview
“Understanding your client is a crucial stage in any project. Here I will take you through the necessary steps to build a picture of what your client and their audience look like. ”
In this video lesson Ben Mottershead addresses the topic: Researching the Client, which is part of the Domestika online course: Art Direction for Instagram: Design a Striking Social Media Feed. Learn how to curate your social media to represent your brand’s voice by creating a visually striking content strategy .
Partial transcription of the video
“ Researching the Client Understanding your client is a crucial aspect of any project. Here, I'll take you through how to build a better picture of who your client is and who their audience is. Researching your client is a fundamental part of any project, even if that client is you. At this stage, we'll be moving through various techniques and ways to research your clients and form the picture that helps you deliver the design that's needed to make it stand out and deliver on your client's goals and needs. Don't feel restricted by Instagram in this section of the course. Look at all platfor...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Art Direction for Instagram: Design a Striking Social Media Feed
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Category
Design, Marketing & Business -
Areas
Design, Instagram, Instagram Marketing
Ben Mottershead
A course by Ben Mottershead
Ben Mottershead is a London-based designer and the founder of Never Dull Studio, a forward-thinking design agency that emphasizes audience-first strategies. With a rich background in branding, graphic design, and animation, Ben crafts engaging experiences for brands that prioritize genuine connections with their audiences. His journey began in the events industry, where he learned the importance of viewing audiences as individuals with ambitions and desires rather than mere metrics. This ethos has become central to his work, particularly in social media, where authenticity and engagement are key.
Ben's career has seen him work across various sectors, from entertainment to digital and web design. His experience with ADHD has shaped his approach, leading him to start his own agency where playful, gamified design takes center stage. A lecturer at the University of Hertfordshire and an industry consultant, Ben shares his expertise on topics like overcoming failure and mental health awareness. His passion for social media is evident in his belief that it is a platform for experimentation and creativity, offering opportunities to push boundaries and explore new styles.
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- 587 students
- 15 lessons (3h 24m)
- 20 additional resources (9 files)
- Online and at your own pace
- Available on the app
- Audio: English, Spanish
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
