Art Direction for Instagram: Design a Striking Social Media Feed
Understanding Instagram
A course by Ben Mottershead , Creative Director
About the video: Understanding Instagram
Overview
“In this first lesson, I will explain when and how to use Instagram, what a brand can achieve when it is used effectively, and what the benefits of Instagram's various features are.”
In this video lesson Ben Mottershead addresses the topic: Understanding Instagram, which is part of the Domestika online course: Art Direction for Instagram: Design a Striking Social Media Feed. Learn how to curate your social media to represent your brand’s voice by creating a visually striking content strategy .
Partial transcription of the video
“ Understanding Instagram In this lesson, I'll cover when and how to use Instagram, what a brand can hope to achieve from the platform, and what the key features are when using Instagram. It used to be that Instagram and social media in general were an afterthought by many brands around the world, often relying on their key branding touchpoints to communicate with an audience. However, now Instagram especially is seen as the brand's shop front and often the first point of call an audience will come across when discovering a brand. Consequently, it is more important than ever that brands sta...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Art Direction for Instagram: Design a Striking Social Media Feed
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Category
Design, Marketing & Business -
Areas
Design, Instagram, Instagram Marketing
Ben Mottershead
A course by Ben Mottershead
Ben Mottershead is a London-based designer and the founder of Never Dull Studio, a forward-thinking design agency that emphasizes audience-first strategies. With a rich background in branding, graphic design, and animation, Ben crafts engaging experiences for brands that prioritize genuine connections with their audiences. His journey began in the events industry, where he learned the importance of viewing audiences as individuals with ambitions and desires rather than mere metrics. This ethos has become central to his work, particularly in social media, where authenticity and engagement are key.
Ben's career has seen him work across various sectors, from entertainment to digital and web design. His experience with ADHD has shaped his approach, leading him to start his own agency where playful, gamified design takes center stage. A lecturer at the University of Hertfordshire and an industry consultant, Ben shares his expertise on topics like overcoming failure and mental health awareness. His passion for social media is evident in his belief that it is a platform for experimentation and creativity, offering opportunities to push boundaries and explore new styles.
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- 587 students
- 15 lessons (3h 24m)
- 20 additional resources (9 files)
- Online and at your own pace
- Available on the app
- Audio: English, Spanish
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
