Art Direction for Instagram: Design a Striking Social Media Feed
Developing Content Pillars
A course by Ben Mottershead , Creative Director
About the video: Developing Content Pillars
Overview
“Here, I'm going to introduce you to the pillars and posts system used across the industry to categorise and manage social content. You will then utilise your research and strategy work to define some potential pillars and posts for your own project, which you will be creating in the next unit. ”
In this video lesson Ben Mottershead addresses the topic: Developing Content Pillars, which is part of the Domestika online course: Art Direction for Instagram: Design a Striking Social Media Feed. Learn how to curate your social media to represent your brand’s voice by creating a visually striking content strategy .
Partial transcription of the video
“ Developing Content Pillars In this lesson, I'll introduce you to the pillars and posts system used in the industry to help manage your content and design work. We'll then use your strategy and research to help define your content pillars for your clients and brands. What are content pillars? Content pillars are a jargonistic way of saying themes. If you ever hear anything about the sector that sounds confusing, chances are there's a simplified way of describing it. The benefits of content pillars are it gives you a real ability to control the type of content you're putting out there. You ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Art Direction for Instagram: Design a Striking Social Media Feed
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Category
Design, Marketing & Business -
Areas
Design, Instagram, Instagram Marketing
Ben Mottershead
A course by Ben Mottershead
Ben Mottershead is a London-based designer and the founder of Never Dull Studio, a forward-thinking design agency that emphasizes audience-first strategies. With a rich background in branding, graphic design, and animation, Ben crafts engaging experiences for brands that prioritize genuine connections with their audiences. His journey began in the events industry, where he learned the importance of viewing audiences as individuals with ambitions and desires rather than mere metrics. This ethos has become central to his work, particularly in social media, where authenticity and engagement are key.
Ben's career has seen him work across various sectors, from entertainment to digital and web design. His experience with ADHD has shaped his approach, leading him to start his own agency where playful, gamified design takes center stage. A lecturer at the University of Hertfordshire and an industry consultant, Ben shares his expertise on topics like overcoming failure and mental health awareness. His passion for social media is evident in his belief that it is a platform for experimentation and creativity, offering opportunities to push boundaries and explore new styles.
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- 587 students
- 15 lessons (3h 24m)
- 20 additional resources (9 files)
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- Available on the app
- Audio: English, Spanish
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- Level: Beginner
- Unlimited access forever
