Art Direction for Instagram: Design a Striking Social Media Feed
About Me
A course by Ben Mottershead , Creative Director
About the video: About Me
Overview
“In this lesson, I'll give you some background on me and my journey into the industry, from graphic design to motion and campaigns.”
In this video lesson Ben Mottershead addresses the topic: About Me, which is part of the Domestika online course: Art Direction for Instagram: Design a Striking Social Media Feed. Learn how to curate your social media to represent your brand’s voice by creating a visually striking content strategy .
Partial transcription of the video
“Hello, everyone, I'm Ben Mottershead, founder and creative director of the audience-first design agency, Studio BND, based out of London, UK. In this lesson, I'll be telling you a bit more about myself. At my agency, Studio BND, we create stand-out experiences for brands and clients who want to put their audiences first and that spread across everything from graphic design to branding and animation. From my personal background in the events industry, I've always been fascinated and interested in human relationship with design. Now, it's so important that brands start to see their audiences ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Art Direction for Instagram: Design a Striking Social Media Feed
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Category
Design, Marketing & Business -
Areas
Design, Instagram, Instagram Marketing
Ben Mottershead
A course by Ben Mottershead
Ben Mottershead is a London-based designer and the founder of Never Dull Studio, a forward-thinking design agency that emphasizes audience-first strategies. With a rich background in branding, graphic design, and animation, Ben crafts engaging experiences for brands that prioritize genuine connections with their audiences. His journey began in the events industry, where he learned the importance of viewing audiences as individuals with ambitions and desires rather than mere metrics. This ethos has become central to his work, particularly in social media, where authenticity and engagement are key.
Ben's career has seen him work across various sectors, from entertainment to digital and web design. His experience with ADHD has shaped his approach, leading him to start his own agency where playful, gamified design takes center stage. A lecturer at the University of Hertfordshire and an industry consultant, Ben shares his expertise on topics like overcoming failure and mental health awareness. His passion for social media is evident in his belief that it is a platform for experimentation and creativity, offering opportunities to push boundaries and explore new styles.
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- 587 students
- 15 lessons (3h 24m)
- 20 additional resources (9 files)
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- Available on the app
- Audio: English, Spanish
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- Level: Beginner
- Unlimited access forever
