Art Direction for Instagram: Design a Striking Social Media Feed
Influences
A course by Ben Mottershead , Creative Director
About the video: Influences
Overview
“Here I will go through some of the people who have had the biggest influence on my life and my professional career. Then, I will talk about the project of this course.”
In this video lesson Ben Mottershead addresses the topic: Influences, which is part of the Domestika online course: Art Direction for Instagram: Design a Striking Social Media Feed. Learn how to curate your social media to represent your brand’s voice by creating a visually striking content strategy .
Partial transcription of the video
“ Influences In this lesson, I'll take you through some of the influences that I find in my life that inspire me and make me want to be as creative as possible. First up, we have the industry giant, Pixar Animations. Growing up, Pixar spellbound me with its use of innovative technology, storytelling, and character design. From "Toy Story" to most recently with "Soul," they captivate their audiences and take them on a magical ride, transporting them out of reality and into their world. However, while their content and their film work are incredible, it was their internal structure and how th...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Art Direction for Instagram: Design a Striking Social Media Feed
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Category
Design, Marketing & Business -
Areas
Design, Instagram, Instagram Marketing
Ben Mottershead
A course by Ben Mottershead
Ben Mottershead is a London-based designer and the founder of Never Dull Studio, a forward-thinking design agency that emphasizes audience-first strategies. With a rich background in branding, graphic design, and animation, Ben crafts engaging experiences for brands that prioritize genuine connections with their audiences. His journey began in the events industry, where he learned the importance of viewing audiences as individuals with ambitions and desires rather than mere metrics. This ethos has become central to his work, particularly in social media, where authenticity and engagement are key.
Ben's career has seen him work across various sectors, from entertainment to digital and web design. His experience with ADHD has shaped his approach, leading him to start his own agency where playful, gamified design takes center stage. A lecturer at the University of Hertfordshire and an industry consultant, Ben shares his expertise on topics like overcoming failure and mental health awareness. His passion for social media is evident in his belief that it is a platform for experimentation and creativity, offering opportunities to push boundaries and explore new styles.
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- 587 students
- 15 lessons (3h 24m)
- 20 additional resources (9 files)
- Online and at your own pace
- Available on the app
- Audio: English, Spanish
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
