Art Direction for Instagram: Design a Striking Social Media Feed
Developing the Grid 2
A course by Ben Mottershead , Creative Director
About the video: Developing the Grid 2
Overview
“Next, I will keep working on the grid, playing with colours and typography. Then, I will put everything together and show you the final result of the work!”
In this video lesson Ben Mottershead addresses the topic: Developing the Grid 2, which is part of the Domestika online course: Art Direction for Instagram: Design a Striking Social Media Feed. Learn how to curate your social media to represent your brand’s voice by creating a visually striking content strategy .
Partial transcription of the video
“ Developing the Grid Then, we'll create a new title underneath. This will be the title which focuses on the topic itself. The importance of Wig consultation came up a few times in our conversations with Kaz. It's not something that everyone must experience but it's a thing a lot of people will have to go through if they lose their hair due to chemotherapy and radiotherapy. As a result, we'll make that the headline of our topic. We'll use Aileron. We'll type out, "The importance of a wig consultation." We'll reduce that down. Previously, we had these nice outline boxes, which I felt worked ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Art Direction for Instagram: Design a Striking Social Media Feed
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Category
Design, Marketing & Business -
Areas
Design, Instagram, Instagram Marketing
Ben Mottershead
A course by Ben Mottershead
Ben Mottershead is a London-based designer and the founder of Never Dull Studio, a forward-thinking design agency that emphasizes audience-first strategies. With a rich background in branding, graphic design, and animation, Ben crafts engaging experiences for brands that prioritize genuine connections with their audiences. His journey began in the events industry, where he learned the importance of viewing audiences as individuals with ambitions and desires rather than mere metrics. This ethos has become central to his work, particularly in social media, where authenticity and engagement are key.
Ben's career has seen him work across various sectors, from entertainment to digital and web design. His experience with ADHD has shaped his approach, leading him to start his own agency where playful, gamified design takes center stage. A lecturer at the University of Hertfordshire and an industry consultant, Ben shares his expertise on topics like overcoming failure and mental health awareness. His passion for social media is evident in his belief that it is a platform for experimentation and creativity, offering opportunities to push boundaries and explore new styles.
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- 587 students
- 15 lessons (3h 24m)
- 20 additional resources (9 files)
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- Available on the app
- Audio: English, Spanish
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- Level: Beginner
- Unlimited access forever
