Art Direction for Instagram: Design a Striking Social Media Feed
Art Direction
A course by Ben Mottershead , Creative Director
About the video: Art Direction
Overview
“In this lesson, I will discuss the art direction of the brand. I will talk about what is currently used across their other channels and platforms, how colour is used, how imagery and typography are implemented to create a narrative, and what can be kept or removed.”
In this video lesson Ben Mottershead addresses the topic: Art Direction, which is part of the Domestika online course: Art Direction for Instagram: Design a Striking Social Media Feed. Learn how to curate your social media to represent your brand’s voice by creating a visually striking content strategy .
Partial transcription of the video
“ Art Direction In this next lesson, I'll be taking you through the importance of art direction, what it is and what you should bear in mind as you start to move closer to developing the designs for your final project. What is art direction? Art direction is a broad topic, but it's also an important aspect of any project. It can be broken down into imagery, colour, and typography, and how these things flow together in unison to create a stand-out piece of communication. Art direction is in everything from books and magazine design through to branding, case studies, and onwards even into fas...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Art Direction for Instagram: Design a Striking Social Media Feed
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Category
Design, Marketing & Business -
Areas
Design, Instagram, Instagram Marketing
Ben Mottershead
A course by Ben Mottershead
Ben Mottershead is a London-based designer and the founder of Never Dull Studio, a forward-thinking design agency that emphasizes audience-first strategies. With a rich background in branding, graphic design, and animation, Ben crafts engaging experiences for brands that prioritize genuine connections with their audiences. His journey began in the events industry, where he learned the importance of viewing audiences as individuals with ambitions and desires rather than mere metrics. This ethos has become central to his work, particularly in social media, where authenticity and engagement are key.
Ben's career has seen him work across various sectors, from entertainment to digital and web design. His experience with ADHD has shaped his approach, leading him to start his own agency where playful, gamified design takes center stage. A lecturer at the University of Hertfordshire and an industry consultant, Ben shares his expertise on topics like overcoming failure and mental health awareness. His passion for social media is evident in his belief that it is a platform for experimentation and creativity, offering opportunities to push boundaries and explore new styles.
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- 587 students
- 15 lessons (3h 24m)
- 20 additional resources (9 files)
- Online and at your own pace
- Available on the app
- Audio: English, Spanish
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
