Art Direction for Instagram: Design a Striking Social Media Feed
Developing the Grid 1
A course by Ben Mottershead , Creative Director
About the video: Developing the Grid 1
Overview
“In this lesson, you will create the individual designs for each of the content pillars you have previously defined. I will guide you through how to take your core strategy and build it into a consistent, stand-out Instagram feed that hits on all your clients' goals.”
In this video lesson Ben Mottershead addresses the topic: Developing the Grid 1, which is part of the Domestika online course: Art Direction for Instagram: Design a Striking Social Media Feed. Learn how to curate your social media to represent your brand’s voice by creating a visually striking content strategy .
Partial transcription of the video
“ Developing the Grid Welcome back, the time has come. You've put in all the work. You're up to your ears in paper and notes and strategy and research. Now you will start actually designing. I'll take you through how to implement designs for each one of your core pillars and posts and how that looks and things to consider when you go through this process. We're now starting to develop the grid. The way I would normally like to start this myself is by creating something called a style frame. Style frames are normally associated with the animation and motion design industry. What they essenti...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Art Direction for Instagram: Design a Striking Social Media Feed
-
Category
Design, Marketing & Business -
Areas
Design, Instagram, Instagram Marketing
Ben Mottershead
A course by Ben Mottershead
Ben Mottershead is a London-based designer and the founder of Never Dull Studio, a forward-thinking design agency that emphasizes audience-first strategies. With a rich background in branding, graphic design, and animation, Ben crafts engaging experiences for brands that prioritize genuine connections with their audiences. His journey began in the events industry, where he learned the importance of viewing audiences as individuals with ambitions and desires rather than mere metrics. This ethos has become central to his work, particularly in social media, where authenticity and engagement are key.
Ben's career has seen him work across various sectors, from entertainment to digital and web design. His experience with ADHD has shaped his approach, leading him to start his own agency where playful, gamified design takes center stage. A lecturer at the University of Hertfordshire and an industry consultant, Ben shares his expertise on topics like overcoming failure and mental health awareness. His passion for social media is evident in his belief that it is a platform for experimentation and creativity, offering opportunities to push boundaries and explore new styles.
- 100% positive reviews (3)
- 587 students
- 15 lessons (3h 24m)
- 20 additional resources (9 files)
- Online and at your own pace
- Available on the app
- Audio: English, Spanish
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
